Bringing modern design to a 400 year old company Angelos Arnis Design Systems & Ops Lead at Posti Group @AngelosArnis

“Any organization that designs a system will produce a design whose structure is a copy of the organization’s communication structure. Melvin Conway @AngelosArnis

400 years of emotions @AngelosArnis

Times are changing @AngelosArnis

Effective change is holistic @AngelosArnis

The three-legged stool @AngelosArnis Design Technology Business Product/Service Source: Org design for design orgs, Kristin Skinner – Adopted from Don Norman

How might we… Provide an end-to-end experience? @AngelosArnis

Grow. Kasvata. Delight. Ilahduta. Reduce. Pelkistä. Listen. Kuuntele. @AngelosArnis

“I want our teams to focus on impact. This is not just about digital touchpoints, it’s about end-to-end experiences.” Juho Paasonen, Head of Design Posti @AngelosArnis

End-to-end journey Journey phase Service Design @AngelosArnis Cross-functional design Adapted from Chris Ridson – Levels of zoom Product design

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Get everyone on-board @AngelosArnis

Until we learn to measure what we value, we will continue to overvalue what we measure Kim Goodwin @AngelosArnis

Showcase it. @AngelosArnis

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The❤ stack @AngelosArnis

The 🕵 stats 5 component classifications 17 component categories Serving 14 teams @AngelosArnis

Contribution model @AngelosArnis

Beyond components @AngelosArnis

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Learn from the community @AngelosArnis

So how does it scale? @AngelosArnis

Design = change Design as equal partner Define and organize your team Keep the conversation Design system plants the seed @AngelosArnis

ITY R O PRI @AngelosArnis angelos.arnis@posti.com Thank you #CONFIG for being awesome! Stay in touch!

@AngelosArnis