A presentation at The Product and Experience Design Guide by Austin Govella
Future state vision Canvases to print out, project, or screenshare during activities Envision future state, v2 • Last edited October 20, 2019 Created to support collaborative strategy for product, service, and experience design For more information, visit https://pxd.gd/strategy/future-vision 1
Current state issues Goal Work together to identify as many issues as possible in the current state. Instructions 1. Working together, brainstorm as many issues as possible that exist now. 2. (Optional) Working together, group by similarity. Envision future state, v2 • Last edited October 20, 2019 Created to support collaborative strategy for product, service, and experience design For more information, visit https://pxd.gd/strategy/future-vision 2
Current state successes Goal Work together to identify successful features, processes, and outcomes in the current state. Instructions 1. Working together, brainstorm as many successes as possible that exist now. 2. (Optional) Working together, group by similarity. Envision future state, v2 • Last edited October 20, 2019 Created to support collaborative strategy for product, service, and experience design For more information, visit https://pxd.gd/strategy/future-vision 3
Future state vision and metrics Goal Imagine what people do in the future after this project or product has been successful. Instructions 1. Working together, brainstorm what people do in the future. 2. Use the format: [User] will [task]. 3. Identify a metric that measures each user behavior. Envision future state, v2 • Last edited October 20, 2019 Created to support collaborative strategy for product, service, and experience design For more information, visit https://pxd.gd/strategy/future-vision 4
Future state vision Framing material to introduce, explain, and display during activities Envision future state, v2 • Last edited October 20, 2019 Created to support collaborative strategy for product, service, and experience design For more information, visit https://pxd.gd/strategy/future-vision 5
Future state vision We want to understand the current state, imagine what a successful future looks like, and how we can measure it. 1. Issues 2. Successes 3. Future VARIUS NASCETUR NULLA CONVALLIS VELIT ET PENATIBUS NATOQUE ET MAGNIS DIS AUGUE IN MALESUADA ET MAGNIS DIS MALESUADA MUS CRAS MONTES INTERDUM NULLA CONVALLIS ET MAGNIS DIS MALESUADA PENATIBUS VARIUS INTERDUM ET MAGNIS DIS NASCETUR NULLA CONVALLIS NATOQUE MALESUADA UT RISUS PENATIBUS VELIT ET INTERDUM NASCETUR MUS CRAS MONTES AUGUE IN VARIUS 4. Metrics INTERDUM AUGUE IN PARTURIENT TINCIDUNT IACULIS RIDICULUS HENDRERIT AUGUE IN INTERDUM TINCIDUNT IACULIS MONTES TEMPOR PARTURIENT HENDRERIT TINCIDUNT NASCETUR IACULIS UT RISUS MONTES TEMPOR AUGUE IN PARTURIENT INTERDUM HENDRERIT MAURIS NATOQUE MUS CRAS RIDICULUS PARTURIENT TINCIDUNT IACULIS RIDICULUS VESTIBULUM HENDRERIT TEMPOR MAURIS UT RISUS PENATIBUS VELIT ET NASCETUR INTERDUM VARIUS VESTIBULUM TEMPOR NASCETUR MAURIS NULLA CONVALLIS MAURIS VESTIBULUM RIDICULUS VESTIBULUM AUGUE IN NATOQUE UT RISUS Brainstorm problems that exist in current state Brainstorm successes that exist in current state Generate stories about what people do in a successful future Identify metrics that measure the behavior in future state stories Envision future state, v2 • Last edited October 20, 2019 Created to support collaborative strategy for product, service, and experience design For more information, visit https://pxd.gd/strategy/future-vision 6
What we accomplished We examined what does and doesn’t work in the current state, and defined what success looks like and how we will measure it. Started with Ended with VARIUS VARIUS NASCETUR NULLA CONVALLIS VELIT ET PENATIBUS NATOQUE ET MAGNIS DIS AUGUE IN MALESUADA ET MAGNIS DIS MALESUADA MUS CRAS MONTES INTERDUM NULLA CONVALLIS NATOQUE MALESUADA UT RISUS PENATIBUS VELIT ET INTERDUM NASCETUR INTERDUM ET MAGNIS DIS AUGUE IN NASCETUR MUS CRAS MONTES AUGUE IN PARTURIENT TINCIDUNT IACULIS RIDICULUS HENDRERIT AUGUE IN INTERDUM TINCIDUNT NASCETUR IACULIS UT RISUS MONTES TEMPOR AUGUE IN PARTURIENT INTERDUM HENDRERIT MAURIS NATOQUE MUS CRAS RIDICULUS PARTURIENT TINCIDUNT IACULIS RIDICULUS VESTIBULUM HENDRERIT TEMPOR MAURIS UT RISUS PENATIBUS VELIT ET NASCETUR INTERDUM VARIUS VESTIBULUM TEMPOR NASCETUR MAURIS NULLA CONVALLIS VESTIBULUM AUGUE IN NATOQUE UT RISUS A list of current state issues and successes A list of future state behaviors and metrics to measure success Envision future state, v2 • Last edited October 20, 2019 Created to support collaborative strategy for product, service, and experience design For more information, visit https://pxd.gd/strategy/future-vision 11
Understand the current state, imagine what a successful future looks like, and how you can measure it. Future state envisioning helps teams align around the vision of a successful future that recognizes the current state without being hampered by it.
Envision the future state at the beginning of a new project to make sure the team works toward the same, concrete vision.
