First, design no harm

A presentation at UX Copenhagen in March 2020 in Copenhagen, Denmark by Per Axbom

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Fir , design no harm… st Per Axbom

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Abusive environments

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Abusive environments

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Abusive environments

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st st “ If you screw people over they are going to op doing business with you, and they’ll tell all their friends to op doing business with you.

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“ If you screw people over they are going to op doing business with you, and they’ll tell all their friends to op doing business with you. st st – Voices of privilege

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Why people do not leave abusive relationships

  1. Society normalises unhealthy behaviour and people may not under and that their relationship is abusive. habits privacy st data contracts

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Why people do not leave abusive relationships 2. Victims feel personally re the abusive behavior. “My fault” “I’m ruggling, everyone else seems ne.” fi st “I didn’t read the terms.” “My lack of self-control” sp “It’s me” onsible for

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Why people do not leave abusive relationships 3. If you ick it out, things might change. “Remember the good times.” st st “I think people are arting to notice. “ “It’s not all bad.” “It can’t get worse?”

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Why people do not leave abusive relationships 4. You share a life together. Here are your photos. ff st Here are your friends. Here are you colors. “I can’t leave all my u !”

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Why people do not leave abusive relationships 5. Leaving is made di cult. Please call. These hours only. “You’ll lose all your hi ory.” ffi st 7 days before renewal.

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The ability to abuse Conversion-driven design…

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The ability to abuse “ I want to help people.

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The ability to abuse “ I want to help people. A position to help is also a position to abuse.

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The ability to abuse “ I want to help people. A position to help is also a position to

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The ability to abuse naiv e exc lusi on lect neg covert nudge

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The ability to abuse – You, when you’ve gone too far. st “ Well hey, if they don’t like it they can ju leave.

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The ability to abuse – You, when you’ve gone too far. st “ Well hey, if they don’t like it they can ju leave.

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Why ethical codes matter r e w o p m e Participation Access Relationships Addiction abu st se Coercion Control Time management Surveillance Exclusion Collaboration Communication Data exploitation Ob acles Dark patterns Neglect

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Why ethical codes matter

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Why ethical codes matter “ […] what is our Hippocratic Oath for design. Can you talk about how you’re thinking about that these days?

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Why ethical codes matter st – Tim Brown fi “ […] I think if we made the oath to r do no harm as designers, we would likely never do anything new. […] I worry about an automatic reaction to the kind of ethical dilemmas that we have today, with technology, to be, we’re not gonna take any risks.

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Why ethical codes matter st “ We need sy ems in place to ensure that we don’t do too much harm. Or we don’t harm intentionally.

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Why ethical codes matter “ we don’t do too much harm.

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Why ethical codes matter “ we don’t do too much harm. ?

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Why ethical codes matter some abuse will be worth it ?

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Why ethical codes matter Ethical codes SUPPORT risk-taking. Ethical codes SUPPORT innovation. Ethical codes SUPPORT moving forward.

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Why ethical codes matter Ethical codes SUPPORT risk-taking. Ethical codes SUPPORT innovation. Ethical codes SUPPORT moving forward. Minimizing harm.

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Why ethical codes matter

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Learnings from medical ethics

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Learnings from medical ethics

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Learnings from medical ethics

  1. It’s not recommended to always treat patients as you yourself would like to be treated.

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Learnings from medical ethics fi 2. Risk-taking to improve wellbeing is ne, but only with the full, informed consent of the person at risk.

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Learnings from medical ethics 3. People have a right to make decisions that are bad for themselves.

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Learnings from medical ethics 4. Be open about lack of knowledge.

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Learnings from medical ethics st 5. Avoiding harm is not enough, you also have to take eps to contribute to well-being.

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Learnings from medical ethics fi st 6. Think about, discuss and record ethical considerations and feel con dent that you can ju ify your decisions.

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Learnings from medical ethics

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Bridge the conversations

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Bridge the conversations

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Bridge the conversations

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Bridge the conversations

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Bridge the conversations

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Bridge the conversations

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Bridge the conversations

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Bridge the conversations

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Bridge the conversations

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“ The virus helped me remember why I chose this profession.

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I encourage you to work in ways that help you remember why you chose your profession. fi Per Axbom Per Axbom Coach • Designer • Writer Teacher • Podcaster Get slides at axbom.com/ rst