@ @ The Ultimate Newsroom Guide How to manage your editorial workflow like a boss Francesca Marano Director of Engineering Learning and Growth XWP FrancescaMarano Francesca Marano francescamarano francescamarano.com

@ 2013 FrancescaMarano

@ La Casa + Bottega delle imprenditrici creative italiane FrancescaMarano

@ Nine Years of C+B FrancescaMarano

Some Stats 107 1,100 35K 56% Authors Posts Monthly Readers Male Readers

@ The Strategy FrancescaMarano

Strategy Audience Topics Distribution

@ The Roles FrancescaMarano

Roles Management Restrict capabilities “Members” plugin

Why? Editorial Capabilities Security Concerns

@ The Onboarding FrancescaMarano

Call for Articles/Invites Vetting Legal Paperwork

Gravatar User Profile Bio, Links

How Teach WordPress Expectations and guidelines

@ The Planning FrancescaMarano

Paper and Pencil Calendar Author/Topics

Trello Editorial Calendar Ideas Documentation

@ The Posting Process FrancescaMarano

Editor in Chief

The Author

Editors Copy Photo Social Media SEO

@ 6 people read each article before publishing FrancescaMarano

PublishPress Notifications Comments Checklist

The Whole Flow 01 02 03 04 Author works with editor in chief about topic Author uploads the article Editor in chief suggests changes/approves Editor works on it 05 Photo Editor prepares image 06 SEO expert optimises 07 Final round of changes 08 Post gets scheduled 09 Post gets published on social media

@ The Human Factor FrancescaMarano

Ban trolling and pettiness Create a positive environment for writers and readers.

Delegate Ask for help.

Welcome change Revolving door policy.

Love your readers They make the blog.

@ It’s Your Turn FrancescaMarano

Francesca Marano Director of Engineering Learning and Growth XWP FrancescaMarano francescamarano Francesca Marano francescamarano.com @ @ Thank You