Blogging for business in 2019 Francesca Marano - SiteGround
Bio
Glossary
What is a blog
What is business blogging
What is content marketig
Keywords
Why you should blog
SEO
Build Authority
Humanize your brand
Increase Engagement
Increase Conversion
Shelf life of different channels
Think about your goal
What should you be writing about
Customer Journey Map
The content creator mantra
Be useful
Listen and observe
Repeating is ok
How to
Use WordPress.org
Build a calendar
Join forces
Case studies
C+B
What do we talk about
Some numbers
Goal of the blog
Results in the past
SiteGround
Topics we write about
Reinforce internal communication
Build a relationship with customers
Example: the launch of the new User Area - July 2019
Homework!
Define your goals
Define your audience
Define an editorial calendar for three months
Optimize the editorial workflow
Write and then write some more :)
I'm here for you!