Blogging for business in 2019 Francesca Marano - SiteGround

Bio

Ciao! Sono Francesca • WordPress Community Manager SiteGround • Founder C+B • Community Team Representative WordPress.org

Glossary

Let’s go through some concepts together

What is a blog

What is business blogging

What is content marketig

Keywords

Why you should blog

SEO

Build Authority

Humanize your brand

Increase Engagement

Increase Conversion

Shelf life of different channels

Think about your goal

What should you be writing about

Customer Journey Map

The content creator mantra

It’s not about you It’s about the reader

Be useful

Listen and observe

Repeating is ok

How to

Use WordPress.org

Build a calendar

Join forces

Case studies

C+B

https://cpiub.com

What do we talk about

Some numbers

Goal of the blog

Results in the past

SiteGround

https://siteground.com/blog

Topics we write about

Reinforce internal communication

Build a relationship with customers

Example: the launch of the new User Area - July 2019

Homework!

5 things to do today

Define your goals

Define your audience

Define an editorial calendar for three months

Optimize the editorial workflow

Write and then write some more :)

I'm here for you!

Email: francesca.marano@siteground.com Blog: siteground.com/blog Twitter: @FrancescaMarano In Person: WordCamp US, 11/01-03