Brand Trust – The Power of Being a Better Neighbor

A presentation at Sitecore Symposium 2019 in in Orlando, FL, USA by Jason St-Cyr

Brand Trust: The Power of Being a Better Neighbor

Brand Trust: The Power of Being a Better Neighbor

Mister St-Cyr’s Neighborhood

Mister St-Cyr’s Neighborhood

Today is all about trust.

Today is all about trust.

There are three ways to ultimate success.

There are three ways to ultimate success.

Mister St-Cyr's version

Mister St-Cyr's version

Value of trust and advocacy

Value of trust and advocacy

A need for Trust

A need for Trust

What makes you trust me?

What makes you trust me?

How can I help?

How can I help?

What is an advocate?

What is an advocate?

How do I build trust?

How do I build trust?

Be Honest - Leveraging the power of transparency

Be Honest - Leveraging the power of transparency

On honesty and transparency

On honesty and transparency

The balancing act

The balancing act

Would you like to make-believe with me?

Would you like to make-believe with me?

Our scenario

Our scenario

Our scenario

Our scenario

Be easy to work with

Be easy to work with

Respect personal privacy

Respect personal privacy

Do not reveal sensitive corporate information

Do not reveal sensitive corporate information

Be a trusted advisor

Be a trusted advisor

Meet NDA/contract legal requirements

Meet NDA/contract legal requirements

Make a connection!

Make a connection!

A controlled truth

A controlled truth

Be Kind - Creating a safe space for connections

Be Kind - Creating a safe space for connections

Have you been kind today?

Have you been kind today?

Have you been kind today?

Have you been kind today?

Creating connections

Creating connections

An example: Getting help for a problem

An example: Getting help for a problem

Building trust without expertise

Building trust without expertise

Be Helpful - Lend a helping hand

Be Helpful - Lend a helping hand

On helping…

On helping…

On helping…

On helping…

On helping…

On helping…

Be useful

Be useful

Master Sitecore - Building success

Master Sitecore - Building success

Master Sitecore - Our first year

Master Sitecore - Our first year

Master Sitecore – Let’s try that again…

Master Sitecore – Let’s try that again…

Engagement vs. Views

Engagement vs. Views

Taking it to the streets

Taking it to the streets

Facing Challenges

Facing Challenges

What if they leave?

What if they leave?

“… what if they stay?”

“… what if they stay?”

What if this stuff takes too much time?

What if this stuff takes too much time?

Balancing priorities

Balancing priorities

Can’t I automate this somehow?

Can’t I automate this somehow?

Solving for scale…

Solving for scale…

Getting Started

Getting Started

Have the conversation

Have the conversation

Baby steps

Baby steps

Measure

Measure

Be a better neighbor - Building trust one relationship at a time

Be a better neighbor - Building trust one relationship at a time

There are three ways to ultimate success

There are three ways to ultimate success

Be excellent to each other

Be excellent to each other

In this age of data management regulations and privacy fears, trust is becoming the new commodity. Brand Trust differentiates with customers, but how can YOU, as an individual, help build this trust? How can you be a better neighbor to your customers through customer engagement and ethical marketing?

Join me on a journey into building trust through individual relationship and community building. Anybody in an organization, regardless of role, can contribute. The more the merrier! We’ll explore an ethical approach to marketing to build trust using 3 guidelines:

  1. Be Honest
  2. Be Kind
  3. Be Helpful Learn how to improve your connection with your customers, and be a better neighbor!

Video

Resources

The following resources were mentioned during the presentation or are useful additional information.

  • Be a Better Neighbor landing page

    For more details about this session and when/where you can next catch it, take a look here!

  • Sitecore StackExchange

    You can help out with your expertise and connect with other experts in the community via SSE : a Q&A portal about Sitecore!

  • Sitecore Chat

    Connect directly to have conversations with other members of the Sitecore community on Slack.

  • Master Sitecore

    The educational YouTube channel referenced in the presentation. #LearnSitecore

Buzz and feedback

Here’s what was said about this presentation on Twitter.