Brand Trust: The Power of Being a Better Neighbor
Mister St-Cyr’s Neighborhood
Today is all about trust.
There are three ways to ultimate success.
Mister St-Cyr's version
Value of trust and advocacy
A need for Trust
What makes you trust me?
How can I help?
What is an advocate?
How do I build trust?
Be Honest - Leveraging the power of transparency
On honesty and transparency
The balancing act
Would you like to make-believe with me?
Our scenario
Our scenario
Be easy to work with
Respect personal privacy
Do not reveal sensitive corporate information
Be a trusted advisor
Meet NDA/contract legal requirements
Make a connection!
A controlled truth
Be Kind - Creating a safe space for connections
Have you been kind today?
Have you been kind today?
Creating connections
An example: Getting help for a problem
Building trust without expertise
Be Helpful - Lend a helping hand
On helping…
On helping…
On helping…
Be useful
Master Sitecore - Building success
Master Sitecore - Our first year
Master Sitecore – Let’s try that again…
Engagement vs. Views
Taking it to the streets
Facing Challenges
What if they leave?
“… what if they stay?”
What if this stuff takes too much time?
Balancing priorities
Can’t I automate this somehow?
Solving for scale…
Getting Started
Have the conversation
Baby steps
Measure
Be a better neighbor - Building trust one relationship at a time
There are three ways to ultimate success
Be excellent to each other