Baby Steps for Metrics

A presentation at DevRelCon Earth 2020 by Jason St-Cyr

Baby Steps for Metrics

Baby Steps for Metrics

HELP! I have no metrics!

HELP! I have no metrics!

Nothing.

Nothing.

What do we do?

What do we do?

How do we get started!

How do we get started!

Start small. Count stuff!

Start small. Count stuff!

In the beginning...

In the beginning...

Use counting to drive tracking work done.

Use counting to drive tracking work done.

Compare over time

Compare over time

Compare year over year

Compare year over year

Gather analytics

Gather analytics

“Eyeball” metrics are easy to grab

“Eyeball” metrics are easy to grab

Trends are your friend!

Trends are your friend!

Using counting and engagement together

Using counting and engagement together

What's popular?

What's popular?

Find the leaders

Find the leaders

Analyze for patterns

Analyze for patterns

Analyze for patterns

Analyze for patterns

Tell the story

Tell the story

The data behind the story

The data behind the story

Data analysis drives the story

Data analysis drives the story

When things go wrong

When things go wrong

Next? Value!

Next? Value!

How are you helping?

How are you helping?

Thank you.

Thank you.

A lot of discussion happens on what are the “right” metrics to use to show DevRel impact, but how do you get there? What do you report on as you build up your analytics? How do you get started?

In this session, we look at an iterative approach to gradually improving your DevRel reporting. As the manager for our global team of technical evangelists at Sitecore, I report up into marketing on how we are impacting our community and what our efforts are leading to. It is not perfect. It never will be. We continuously improve our reporting to get a better picture and show our team’s impact, and this session will dive into how we go about doing that improvement.

What will you learn?

  1. Things you can report on now with no data.
  2. Easy metrics that can help influence management on your value.
  3. Secondary metrics to transition to more ‘outcome-based’ reporting.
  4. Giving numbers a meaning.

Buzz and feedback

Here’s what was said about this presentation on Twitter.