@jennyshen
Design Thinking
The secret sauce to growing our niche group to the largest
women in tech community in The Netherlands
Design Thinking
@jennyshen
#CodemoBLN
October 2017
@JennyShen
A welcoming and collaborative community of women,
that aim to push the boundaries and promote
women in UX
.
WINNER OF .NET GRASSROOTS EVENT OF THE YEAR 2015
@jennyshen
1400
30
Members
New members pw
4
co-organisers
11
volunteers
1+
city in NL
325
active members pm
@jennyshen
⏱
"
$
Not growing; people stop joining;
community stalls
Not able to standing out; competition with
similar communities
Not able to monetise or sustain the
community
Not having enough people/time to organise
@jennyshen
Design Thinking is a
method of
meeting
humans’ needs
and
desires
in a technologically
feasible and strategically
viable way.
“
Tim Brown,
CEO and president of
IDEO
@jennyshen
Humans need to find a
product delightful in order to
develop a desire to purchase
and to own it.
“
Bert Brautigam, Writer at TheNextWeb
@jennyshen
Humans need to find a
community
delightful in order
to develop a desire to
join,
participate and contribute
.
“
@jennyshen
Target Users
)
*
+
,
@jennyshen
It's such a
friendly
and open minded community. But it's
not just that, the level of
kindness
in this Meetup group is
as high as the complexity and professionalism of the
subject they talk. —Ewa
Asides from valuable content, the event is always well-
organised, the
atmosphere is always welcoming
and
people are good.
—Rachael
Very nice atmosphere
,
friendly
and well organized, these
ladies know how to do it, super recommended. —Mirko
@jennyshen
Design Thinking
The secret sauce to growing our niche group to the largest
women in tech community in The Netherlands
Design Thinking
@jennyshen
#CodemoBLN
October 2017