Outline of talk
What is culture?
Cultural Dimensions
Culture differences in international mangagement and business, Harvard Business Review
What does it mean for Designers & Developers?
Quote from International User Interfaces
#1 Local culture
Netherlands flag
Dutch culture bar chart
TravelBird case study
#2 Local UI Patterns
#3 Quantitative data
Deskbookers case study
Users first click on help and company-related links
1. Lack of trust 2. Ambiguity
1. Trust logos from trustshops.de 2. Reviews from German customers 3. German customers in roster 4. Local payment methods 5. Company description in footer
Hofstede Country Comparison Tool
Step-by-step World Domination
#1 Diverse teams
#2 Travel & Ethnographic Research
Just…don’t
Thank you in different languages