“Build it and They Will Come” May Not Work: Investing Early in Developer Success March 22, 2016 Lori Fraleigh, @lorifraleigh Director, Developer Relations, Intuit Developer Group

Lori’s Journey Line 2 @IntuitDev / @lorifraleigh

How Developer Relations Works

How Developer Relations Usually Works - You Cool technology 4 @IntuitDev / @lorifraleigh

How Developer Relations Usually Works - You Market is about to explode 5 @IntuitDev / @lorifraleigh

How Developer Relations Usually Works - You 6 @IntuitDev / @lorifraleigh

How Developer Relations Usually Works - Developer 7 @IntuitDev / @lorifraleigh

If You Build It, Will They Come? 8 @IntuitDev / @lorifraleigh

What If No One Comes? 9 @IntuitDev / @lorifraleigh

Leverage Networks to Enable Success

Intuit Developer – Fifteen Years Old! “We’re changing the world for developers and small businesses […] We intend to build a dynamic small business economy designed to make developers successful and enable them to do what they’re really good at […] developing innovative solutions that small business can’t live without.” Scott Cook, Intuit Founder and Chairman of the Executive Committee 11 @IntuitDev / @lorifraleigh

Catalyzing Network Effects Developer Relations must connect developers and customers to make both successful I  want  to  build  a  solu.on  that   addresses  customer  issues   and  grow  my  business   I  need  tools  to  save  .me  and   become  a  trusted  advisor  for   my  clients  while  being   profitable   Accountants Developers I  need  addi.onal  tools   beyond  QuickBooks  to  help   me  run  my  business   12 @IntuitDev / @lorifraleigh Small  Businesses

Did You Solve the Right Problem? Understanding Customer Pain Points 13 @IntuitDev / @lorifraleigh

Get Feedback Early 14 @IntuitDev / @lorifraleigh

Build Connections 15 @IntuitDev / @lorifraleigh

It’s Developer Relations, Not Just Evangelism

It’s Not All About You Small  Businesses 17 @IntuitDev / @lorifraleigh Developers

It’s Not All About You Small  Businesses 18 @IntuitDev / @lorifraleigh Developers

Build Trust 19 @IntuitDev / @lorifraleigh

It’s a Marathon, Not a Sprint 20 @IntuitDev / @lorifraleigh

Plan for Deprecation 21 @IntuitDev / @lorifraleigh

Are hackathons for you? 22 @IntuitDev / @lorifraleigh

You Won’t Always Be Liked – That’s OK 23 @IntuitDev / @lorifraleigh

Fundbox Success Story 24 @IntuitDev / @lorifraleigh

Thank You!