Art Direction for the Web

Kunstrichtung für das Web

Art direction for the web

artdirectionfortheweb.com

Bill Bernbach The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.

Art Directing for the Web

Andy Clarke Uses design techniques to intentionally evoke an emotional response from someone when they read an article, use a product, or visit a website.

Art Directing for the Web

Dan Mall Art direction brings clarity and definition to our work; it helps our work convey a specific message to a particular group of people. Art direction combines art and design to evoke a cultural and emotional reaction. […] Without art direction, we’re left with dry, sterile experiences that are easily forgotten.

Sir John Hegarty Data is great at giving you information, giving you knowledge; but it doesn’t give you understanding and that is its great failing. What we need is greater creativity.

Balance

Scale

Andy Clarke Art direction should be as much part of product and website design as accessibility and performance.

artdirectionfortheweb.com

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Danke