Making the Most of Your Campaign Website
About Me
Why am I here?
2016
Ragtag
Tech for Campaigns
Get Her Elected
2019
Agenda
How to make the most of your website
Keeping your website safe & secure
Best practices
Social media
You’ve won your campaign. Congrats!
Thank voters
Audit access
Delete Users
Changing your Password
Renew your domain
Buy another domain
Consult your lawyer
Think about the long-term
“Archive” mode
Keep updating
Archive your site
Website as a business card
Create new “home” page
Set as front page
Remove menu
Draft existing pages
Keep updating your site
Political resume
List successes
Maintain a blog
Newsletter
Press
Donations
Security
What happens when you get hacked
Defacement
Leaks
More compromised accounts
It’s a pain.
What can you do?
Be aware
Phishing
Strong passwords
mel4ma1 = bad password
Use a password manager
Two-factor authentication
Limit access
Keep your site up-to-date
Enable auto-updates
Security Plugins
Good hosting
Backups
Hosts
Website best practices
Accessibility
1 in 4 adults in the US has a disability
Keyboard navigable
Screen reader navigable
Color contrast & sufficient text size
Think about accessibility the next time you redesign
Content
What story are you telling?
Know your audience
Text formatting
Break up paragraphs
Use correct headings
Use bullet points
Cut your content in half… and then half again
Hire a copyeditor
Social media
Why have a website when social media exists?
Website = Hub
Moderated Engagement
Pull in, not push out
Try to keep content varied
Summary
Thanks!