Problem 1: Bringing Old Ideas to New Media
Problem 2: What Even is Digital Design?
Enter Content Strategy
What is Microcopy?
Content Strategy at Facebook
Five Lies About Writing for Products!
1. It's Copywriting
2. It's Cute
3. Anyone Can Do It
4. It Only Takes a Minute
5. Nobody Reads
Content Strategy is Systems Design
So, What is Content?
Asking Questions
Where Now for Interfaces?
Connected Content
It's All About the Relationships
New Horizons
Closer Together