UX is UI: When Worlds Collide

What is UX?

Slash Affliction

What Can UX Be Beyond UI?

An Open Survey of the UX Community

Part 2: The User Interface

Interfacing Customers to Business

Relationship Engineers

Part 3: Business

Roles Must Be Set Up For Success

UX is Accountable

Jobs to Be Done

Make Value Greater than Pain

Start by Defining Value

Let&amp;#039;s Communicate Value Better

Make the Complex Clear