Illusion of TIME

REMEMBER THAT TIME IS MONEY

SITE LOADING Bounce Rate 1 SECOND vs SITE LOADING 3 SECONDS http://goo.gl/oWgPrn

50 %

SITE LOADING Conversions 1 SECOND vs SITE LOADING 3 SECONDS http://goo.gl/oWgPrn 22 + %

Conversions 1 SECOND PERFORMANCE IMPROVEMENT http://goo.gl/E030E 2

  • %

Conversions 1 SECOND PERFORMANCE IMPROVEMENT http://goo.gl/E030E $482.2 billion

Conversions 2,2 SECONDS PERFORMANCE IMPROVEMENT https://goo.gl/0fx4ma 15,4 + %

Conversions 2,2 SECONDS PERFORMANCE IMPROVEMENT https://goo.gl/0fx4ma 10,28 million/year

$88.99 billion

$88.99 billion

EASY TIGER

PERFORMANCE IS NOT MATHEMATICS

PERFORMANCE IS PERCEPTION

WEBER-FECHNER LAW “ The just-noticeable difference between two stimuli is proportional to the magnitude of the stimuli. ”

WEBER-FECHNER LAW DURATION JND JND = k% of DURATION

20% RULE DURATION JND JND = 20%

NOTICEABLE = != MEANINGFUL

“ TIME persists merely as a consequence of the EVENTS taking place in [space]. Martin Heidegger ”

EVENT START EVENT MARKER END EVENT MARKER

ACTIVE PASSIVE

ACTIVE PASSIVE

ACTIVE PASSIVE

PEOPLE HATE PASSIVE WAIT

PREEMPTIVE START EVENT START EVENT MARKER

  • c i g a m PREEMPTIVE START START EVENT MARKER EVENT

PRELOAD TOP HITS mobile Safari Settings / Safari / Preload Top Hits

OPENNING IN NEW TAB

OPENNING IN NEW TAB

rel=“dns-prefetch” rel=“preconnect” rel=“prefetch” rel=“prerender” rel=“subresource”

EARLY COMPLETION EVENT END EVENT MARKER

EARLY COMPLETION EVENT END EVENT MARKER

  • c i g a m

PASSIVE PHASE

ACTIVE PHASE

ACTIVE PHASE PASSIVE PHASE

MODERN USE OF MIRRORS

THANK YOU @mishunov DigitalGarden AS, Norway