Promoting Performance from the Ground Up

PHIL HAWKSWORTH PROMOTING PERFORMANCE FROM THE GROUND UP

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify HELLO

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify PHIL

HAWKSWORTH AFTER DINNER SPEAKER

@

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify REALTIME FINANCIAL DATA

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify SHIPPING INSURANCE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify CRUSHER DREAM the

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify AFTER DINNER SPEAKER

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify MAKING THINGS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify MY TRACK RECORD

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify STATIC SITES

GO ALL HOLLYWOOD 7 7 @PHILHAWKSWORTH FRONTEERS, AMSTERDAM, 2015 ~ I C CAN SMELL YOUR M S

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth SO, FOR THIS TALK

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify TIME TO JAZZ IT UP

PHIL HAWKSWORTH PROMOTING PERFORMANCE FROM THE GROUND UP

PHIL HAWKSWORTH MAKING PLATFORMS &
PROCESSES PROMOTE PERFORMANCE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify EXOTIC OR NEW

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify FUNDAMENTALS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify WE LEARN A LOT AT CONFERENCES 12 talks!

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify CONFINING THESE LEARNINGS TO THEORY IS A WASTE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify CONFINING THESE LEARNINGS TO OUR LOCAL ENVIRONMENTS IS A WASTE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify LET’S MAKE SURE THE GOOD STUFF REACHES YOUR USERS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DESIGNING FOR PERFORMANCE — Lara Hogan

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DESIGNING INFRASTRUCTURE FOR PERFORMANCE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DEPLOYMENTS DESIGNING INFRASTRUCTURE FOR PERFORMANCE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DEPLOYMENTS DESIGNING INFRASTRUCTURE FOR PERFORMANCE PROCESSES

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DEPLOYMENTS DESIGNING INFRASTRUCTURE FOR PERFORMANCE PROCESSES MINDSET

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify MINDSET

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify PROCESS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify OH GREAT…   40 MINUTES OF SLIDES
ABOUT PROCESS ALL OF YOU, RIGHT NOW

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify FOR THE NEXT 40 MINUTES OR SO / WHERE DOES IT HURT? / 3 STORIES / MINDSETS AND RESOURCES

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth WHERE DOES IT HURT?

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify CLIENTS / DEADLINES / COMPLEXITY PROJECTS USUALLY INVOLVE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify SLEEPLESS NIGHTS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify THE PERFECT PROJECT TIMELINE BRIEF AWARDS LAUNCH START SCOPE   RE-SCOPE CLIENT   REVIEW FINAL   SIGN OFF FIXES “ ” !

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth LAUNCH DAY

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify PROJECTS CAN BE HARD NEWSFLASH

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify LEARNING PROJECTS USUALLY INVOLVE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify CHANGE PROJECTS USUALLY INVOLVE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify INFRASTRUCTURE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify OUR EVOLVING APPROACH TO INFRASTRUCTURE ON SITE HARDWARE SOME
RACK SPACE VIRTUAL SERVER SOFTWARE   AAS FUNCTIONS   AAS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify NEW DEPLOYMENT CONVENTIONS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify APPROACH

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify MANAGING CHANGE / UNKNOWABLE THIS IS WHERE IT HURTS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify AT CRUNCH TIME,
AS THE PRESSURE MOUNTS THIS IS WHERE IT HURTS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify FOR THE NEXT 40 MINUTES OR SO / WHERE DOES IT HURT? / 3 STORIES / MINDSETS AND RESOURCES

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth DEPLOYING ON MY FIRST DAY Story one

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify A LARGE NATIONWIDE HEALTHCARE SITE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify IT SHOULD HAVE
GONE LIVE ON FRIDAY MY NEW BOSS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify "

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify CAN YOU HELP THE TEAM
FIGURE OUT
THE DEPLOYMENT? MY NEW BOSS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify THE PERFECT PROJECT TIMELINE BRIEF AWARDS LAUNCH START SCOPE   RE-SCOPE CLIENT   REVIEW FINAL   SIGN OFF FIXES “ ”

“FIGURE OUT” DEPLOYMENT

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify THE DEPLOYMENT

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify STAGING BOB ALICE PROD

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify FFFF FFF F FTP

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify UNKNOWABLE STATE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify UNREPEATABLE PROCESS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DID IT GO LIVE? YES, IT DID WAS IT CORRECT? YES. PROBABLY. HONESTLY, I DON’T THINK WE CAN EVERY REALLY KNOW FOR SURE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify HOW DID THE NEXT DEPLOYMENT GO? I’M NOT READY TO TALK ABOUT THAT DO YOU NEED A HUG? YES. YES I DO

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify VERSION CONTROL SHOULD
EXTEND TO YOUR DEPLOYMENTS Lessons HUMAN INTERVENTION IN DEPLOYMENTS IS UNDESIRABLE HOLISTIC DEPLOYS ARE PREFERABLE TO PIECEMEAL DEPLOYS

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth SEARCHING FOR SYRIA Story two

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify LOTS OF CHANGE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify SIGNIFICANT POLITICAL SENSITIVITY

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify GREATER STAKEHOLDER DIVERSITY

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify A GLOBAL LAUNCH

“FIGURE OUT” DEPLOYMENT Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify THE PERFECT PROJECT TIMELINE BRIEF AWARDS LAUNCH START SCOPE   RE-SCOPE CLIENT   REVIEW FINAL   SIGN OFF FIXES “ ” $

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DELIVERIES

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DELIVER to QA

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DELIVER to PRODUCERS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DELIVER to TRANSLATIONS TEAMS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DELIVER to THE CLIENT

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DELIVER to THE CLIENT’S   BOSSES

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DELIVER to THE PUBLIC

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth LET’S DELIVER ANY VERSION AT ANY TIME OUR AMBITION

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify VERSION CONTROL

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify TAGS SHOULD CREATE RESOURCES AT URLS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify URLS FTW

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth AITCH TEE TEE PEE   DOUBLE MEH ALEX SEXTON

http webconf.asia Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify ://

http webconf.asia

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify TAGS SHOULD CREATE RESOURCES AT URLS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DEV PROD STAGE GIT CI

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DEV PROD STAGE GIT CI

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DEV PROD GIT CI STAGE STAGE STAGE STAGE STAGE LIVE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DEV PROD GIT CI STAGE STAGE STAGE STAGE LIVE STAGE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DEMOS / DISCUSSIONS
TESTS / ISSUES / SIGN OFF ALL HAPPENED AGAINST KNOWN VERSIONS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify ADDRESSABLE AND ACCESSIBLE
BUILD VERSIONS ARE A HUGE WIN Lessons DECIDING WHEN AND WHAT TO TAG REQUIRES COORDINATION IMMUTABLE DEPLOYS TO PROD REMOVE UNCERTAINTY FROM LAUNCH DAY

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth NETLIFY BUILDING NETLIFY Story three

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify NETLIFY.COM IS A JAMSTACK SITE HOSTED
ON NETLIFY USING NETLIFY TO NETLIFY NETLIFY

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DEV PROD GIT CI STAGE STAGE STAGE STAGE STAGE LIVE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify DEV NETLIFY GIT CI STAGE STAGE STAGE LIVE CDN

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify A GIT-BASED WORKFLOW ALL THE WAY TO PRODUCTION

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify jamstack JAVASCRIPT / API / MARKUP

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify APIs (JAVASCRIPT) SITE JAVASCRIPT MARKUP

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify BUILDS ARE BASED ON GIT COMMITS,   SO WE HAVE HISTORY

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify APIs (JAVASCRIPT) SITE JAVASCRIPT MARKUP

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify APIs (JAVASCRIPT) SITE JAVASCRIPT MARKUP

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify AUTOMATION BASED ON GIT ACTIVITY

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify GENERATING PREVIEWS FROM PULL REQUESTS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify CONFIDENCE IN THE FUTURE STATE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify VERSION CONTROL SHOULD
EXTEND TO YOUR DEPLOYMENTS PHIL, 20 MINUTES AGO

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify OUR EVOLVING APPROACH TO INFRASTRUCTURE ON SITE HARDWARE SOME
RACK SPACE VIRTUAL SERVER SOFTWARE   AAS FUNCTIONS   AAS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify A SERVERLESS WORKFLOW / POWERED BY VERSION CONTROL ACTIONS / AUTOMATICALLY GENERATING VERSIONED LAMBDAS / INSTANT PROVISIONING OF STAGING ENVIRONMENTS / IMMUTABLE DEPLOYMENTS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify Lessons EMBRACING VERSION CONTROL CONVENTIONS REMOVES NEED TO REINVENT THEM REDUCED FRICTION BRINGS AGILITY AND CONFIDENCE JAMSTACK GOES BEYOND
STATIC SITES

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify FOR THE NEXT 40 MINUTES OR SO / WHERE DOES IT HURT? / 3 STORIES / MINDSETS AND RESOURCES

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth CIRCLE CI JENKINS

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth THEPOWEROFSERVERLESS.INFO

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth THENEWDYNAMIC.ORG JAMSTACK.ORG

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth MINDSETS

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify EVERYTHING VERSION CONTROL For

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify

MAKE IT SCRIPTED
MAKE IT AUTOMATED
MAKE IT REAL
MAKE IT FIRST A NOTE ON DEPLOYMENT

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth EXPECT TIMES OF CHAOS

netlify Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth DON’T LET
A OUR PROCESS BE WHAT CREATES IT

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify IT’S AN AWFULLY FULL STACK A NOTE ON EXPERTISE

Performance from the ground up Webconf, Hong Kong, 2018 @philhawksworth netlify USE THE SKILLS OF OTHERS A NOTE ON EXPERTISE

THANK YOU PHIL HAWKSWORTH HAWKSWORX.COM / TALKS / HK $ !

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