Managed Cloud Pieter Brinkman Senior Director Technical Marketing, Sitecore @pieterbrink123 June 2020

Sitecore Solves the Content Crisis Sitecore Experience platform Sitecore Content Hub Easily plan, create, collaborate, store, distribute, manage and publish any content across all channels – and connect the dots between content and customer behavior. Sitecore Commerce Empower marketers and merchandisers to fully personalize the end-to-end shopping experience – before, during, and after the transaction Show personalized content Personalized content and commerce Deliver through right channel Drive outcomes Capture content interaction data Build relevant content Use real time lessons to shape content creation, delivery & presentation Drive outcomes Conversion data Measure content effectiveness © 2001-2020 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners. Purchase, Marketing campaign, Call to Action, etc.

Sitecore Experience Platform and Commerce hosting options Different hosting options for different needs ON-PREM PAAS IAAS Infrastructure as a Service Platform as a Service MANAGED CLOUD On-Premises hosting provides total IaaS provides rental hardware, on a PaaS provides a best in class reliable, Sitecore’s Managed Cloud provides a ownership of the full infrastructure, pay-as-you-go basis. flexible, global on-demand hosting one stop full hosting package. Including including the responsibilities for IaaS hardware can be rented at any environment based on Microsoft actively monitoring, managing and hardware. cloud provider. Azure. maintaining the installation of Sitecore.

Why Move to the Cloud? Infinite scalability Always on Easily scales up and down as demand changes. Never miss a beat; always be there for your customers. Enterprise-grade cloud Microsoft Azure ensures that Sitecore® Experience Platform™ is secure. Flexible Pricing Only pay per use Speed to market Rapidly deploy Sitecore on Azure without worrying IT. Interoperability Integrates seamlessly with your existing backend systems and marketing investments. © 2001-2020 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.

What is Sitecore Managed Cloud? Sitecore Managed Cloud offers complete outsourcing of the infrastructure ownership. Focus on creating better customer experiences and business results by removing the responsibility for the infrastructure. Sitecore’s Managed Cloud service actively monitors, manages and maintains the installation of Sitecore Experience Platform and Commerce products.

Benefits Sitecore Managed Cloud Assurance Single Point of Contact Time to Market Ease of mind Expertise Sitecore Managed Cloud is compliant with the ISO standards* Sitecore provides you 24x7 support for applications issues and infrastructure hosting with the Sitecore experts Instant deployment and quickly reach new markets by deploying to other regions Scale to support high traffic spikes and 99.9% infrastructure availability with Microsoft partnership Benefit from our Sitecore cloud experts to make the most efficient use of cloud resources *ISO 27001/27017/27018, CSA Star, SOC 2 compliance © 2001-2020 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.

Sitecore Managed Cloud The effort of hosting INFRASTUCTURE OWNERSHIP RISK MANAGEMENT EFFORT SECURITY MANAGEMENT EFFORT SCALING EFFORT

Sitecore hosting options Different hosting options for different needs ON-PREM PAAS IAAS Infrastructure as a Service Platform as a Service MANAGED CLOUD On-Premise hosting provides total IaaS provides rental hardware, on a PaaS provides a best in class reliable, Sitecore’s Managed Cloud provides a ownership of the full infrastructure, pay-as-you-go basis. flexible, global on-demand hosting one stop full hosting package. Including including the responsibilities for IaaS hardware can be rented at any environment based on Microsoft actively monitoring, managing and hardware. cloud provider. Azure. maintaining the installation of Sitecore. INFRASTUCTURE OWNERSHIP INFRASTUCTURE OWNERSHIP INFRASTUCTURE OWNERSHIP INFRASTUCTURE OWNERSHIP RISK MANAGEMENT EFFORT RISK MANAGEMENT EFFORT RISK MANAGEMENT EFFORT RISK MANAGEMENT EFFORT SECURITY MANAGEMENT EFFORT SECURITY MANAGEMENT EFFORT SECURITY MANAGEMENT EFFORT SECURITY MANAGEMENT EFFORT SCALING EFFORT SCALING EFFORT SCALING EFFORT SCALING EFFORT

Sitecore Solution HA/DR HA/DR HA/DR Infra. Monitoring Infra. Monitoring Environment Setup Environment Setup Sitecore Solution HA/DR Infra. Monitoring Support Team Support Team Environment Setup Environment Setup ISO & SOC2 Certs. ISO & SOC2 Certs. Runtime Runtime Runtime Runtime OS OS OS OS Servers Servers Servers Servers Azure ISO & SOC2 Certs. Support Team MANAGED CLOUD Infra. Monitoring Sitecore Support Team Customer/partner Sitecore Solution Customer/partner Sitecore Solution cloud provider Customer/partner PAAS Platform as a Service IAAS Infrastructure as a Service ON-PREM Customer/partner Sitecore hosting options ISO & SOC2 Certs. © 2001-2020 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.

Sitecore Product Hosting Matrix Sitecore Managed Cloud Standard Sitecore Managed Cloud Premium SAAS IAAS PAAS On-Premise hosting provides IaaS provides rental hardware, PaaS provides a best in class Sitecore’s Managed Cloud service provides actively monitoring, SaaS provides Software as a total ownership of the full on a pay-as-you-go basis. reliable, flexible, global on- managing and maintenance of the installation of Service. It’s full ownership of infrastructure, including the IaaS hardware can be rented demand hosting environment Sitecore Experience Platform and Experience Commerce. the full solution by Sitecore. responsibilities for hardware. at any cloud provider. based on Microsoft Azure. ON-PREM Sitecore Experience Management (XM) Sitecore Experience Platform (XP) Sitecore Experience Commerce Sitecore Content Hub

Azure Global Infrastructure Work in Progress UAE North and South

  • Operated by 21Vianet ** Data Stewardship by DeutscheTelekom ® ® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. © 2001-2017 Sitecore Corporation A/S. All rights©reserved. Sitecore Own the Experience 2001-2020 Sitecore and Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.

Sitecore Managed Cloud critical success factors CUSTOMER / PARTNER Sitecore Solution Implementation, deployment and application monitoring Software Managed Cloud Microsoft Azure Solution Design / Implementation ▪ Custom Solution ▪ Modifications / Enhancements to Sitecore Runtime ▪ Development/Deployment Process ▪ ARM Template Customizations ▪ Infrastructure Capacity Requirements Application Runtime ▪ Provide Sitecore software releases / Patches ▪ Architectural patterns ▪ Azure ARM Templates ▪ Sitecore on Azure Tools ▪ Azure compatibility ▪ Sitecore Software Support ▪ Consulting/Advisory Services Infrastructure Management ▪ Deployment of Infrastructure Components ▪ Base Configuration of Infrastructure ▪ Availability ▪ Performance Monitoring ▪ Security Monitoring ▪ OS Level Upgrades / Patches ▪ Provides Infrastructure Expertise ▪ Application Level Services ▪ Infrastructure Issue Troubleshooting and Resolution © 2001-2020 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.

Roles & Responsibilities Content Strategy & UI/UX Development CUSTOMER / PARTNER Sitecore Taxonomy & Governance Configurations App Deployments Application Development 3rd Party service Integration SSL Certificate Configuration Sitecore best practice implementation Application optimization Exception Handling Devops Implementation DR validation & confirmation Application Support Sitecore upgrades & hotfix patches Application Development & Customization Configurations Scaling Assistance Subscription Azure Services App Services Azure SQL Redis Cache Azure Search Message Bus Azure WAF Azure CDN SQL Firewall App Insights Log Analytics Resource Groups Access Control Managed Cloud Uptime/ Availability Backup & Restore Traffic Manager Infra Monitoring & Support DR Failover Automation Sitecore ARM Templates Sitecore Software(XM/XP/XC) Azure Infrastructure © 2001-2020 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners. Windows OS updates & patching

Sitecore Managed Cloud Why Managed Cloud for marketing and the CMO? Focus on business value Faster time to market Expand market share Support peak days Brand reliability Don’t worry about hosting, Decrease the time it takes to Reach new regions and Provide a no-stress fast Ensure reliability to your focus all time and headcount go live with your websites. countries, providing a scalable experience for your customers brand. Great customers on driving marketing and IT can provide efficient, quality and fast performing unified even during the busiest days, experiences that are always achieving business results hosting with Sitecore Managed experience across the globe handled by the experts available and always online cloud. Without the risks and with less effort.

Sitecore Managed Cloud Why Managed Cloud for the CIO? Site uptime and reliability Industry certifications Manage and monitor from everywhere Flexible consumption-based Offload security burdens IT is not forced to work from Hosting, software and licenses Single portal to manage and pricing to better control costs Save the money and effort on offices, cloud topology allow all included in one contract monitor environment Flexibility to deliver right becoming certified capabilities to the business Sitecore Managed Cloud Flexible pricing based on consumption provides ISO, SOC 2, and CSTAR certifications distributed workforce in a secure way One stop vendor

Sitecore Managed Cloud Why Managed Cloud for Infrastructure teams? Full infrastructure outsourcing Around the clock support Access to strong knowledge network Infrastructure monitoring Site uptime and reliability End-to-end outsourcing of the 24/7 support hotline and Extended your network with On-demand infrastructure with Guaranteed uptime of the infrastructure responsibilities, Dedicated staff assigned to access to specialist within performance monitoring infrastructure backed with not getting called out of bed support Sitecore for infra failure. end customer using state of the art tools and 99.9% SLA a team of Sitecore and Azure Disaster Recovery service experts to automatically restore site

WRAP-UP Who CUSTOMER | PARTNER What Sitecore Solution Implementation, deployment and application monitoring Infrastructure One centralized owner for the end-to-end infrastructure stack Managed Cloud Why • Maximize business impact by providing a tailored solution for your business needs. • Leverage the expertise of Sitecore’s strong partner ecosystem. • Full outsourcing of infrastructure ownership removing responsibility and reducing TCO of the solution. • Fast resource scaling, less IT overhead, and quicker time to market. • Infrastructure monitoring • Use best in class technology managed by the experts Microsoft Azure PaaS Best in class, reliable, flexible and global resource scaling. © 2001-2020 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.

Thanks Pieter Brinkman Senior Director Technical Marketing @pieterbrink123