What is Content Operations

A presentation at Content Operations in in London, UK by Rahel Anne Bailie

WHAT IS CONTENT OPERATIONS?

WHAT IS CONTENT OPERATIONS?

OVERVIEW

OVERVIEW

OPERATIONAL MODELS

OPERATIONAL MODELS

WHAT ARE OPERATIONAL MODELS

WHAT ARE OPERATIONAL MODELS

DEFINITION OF AN OPERATIONAL MODEL

DEFINITION OF AN OPERATIONAL MODEL

OPERATIONAL MODEL EXAMPLE: DEVOPS

OPERATIONAL MODEL EXAMPLE: DEVOPS

OPERATIONAL MODEL EXAMPLE: DESIGN OPS

OPERATIONAL MODEL EXAMPLE: DESIGN OPS

OPERATIONAL MODEL EXAMPLE: RESEARCH OPS

OPERATIONAL MODEL EXAMPLE: RESEARCH OPS

DEFINITION OF CONTENT OPERATIONS

DEFINITION OF CONTENT OPERATIONS

COMMONALITIES ACROSS OPERATIONAL MODELS

COMMONALITIES ACROSS OPERATIONAL MODELS

WORKING DEFINITION OF CONTENT OPS

WORKING DEFINITION OF CONTENT OPS

CONTENT STRATEGY TO CONTENT OPS

CONTENT STRATEGY TO CONTENT OPS

CONNECTING STRATEGY TO OPERATIONS

CONNECTING STRATEGY TO OPERATIONS

OPERATIONS IS THE MANIFESTATION OF THE STRATEGY

OPERATIONS IS THE MANIFESTATION OF THE STRATEGY

WHY SOME OPERATIONAL MODELS NEED MODERNISATION

WHY SOME OPERATIONAL MODELS NEED MODERNISATION

POOR, BETTER, BEST: RAISING THE BAR

POOR, BETTER, BEST: RAISING THE BAR

OPERATIONAL MODEL 1: TOOLS HACK

OPERATIONAL MODEL 1: TOOLS HACK

OPERATIONAL MODEL 2: THE PRETZEL

OPERATIONAL MODEL 2: THE PRETZEL

OPERATIONAL MODEL 2: THE PRETZEL

OPERATIONAL MODEL 2: THE PRETZEL

OPERATIONAL MODEL 3: ADEQUATE

OPERATIONAL MODEL 3: ADEQUATE

OPERATIONAL MODEL 4: OPTIMISED PRODUCTIVITY

OPERATIONAL MODEL 4: OPTIMISED PRODUCTIVITY

OPERATIONAL MODELS ALLOW FOR MEASUREMENT

OPERATIONAL MODELS ALLOW FOR MEASUREMENT

EXAMPLES OF OPERATIONS

EXAMPLES OF OPERATIONS

DIFFERENT WAYS TO OPERATIONALISE

DIFFERENT WAYS TO OPERATIONALISE

OPERATIONS FOR MARKETING CONTENT

OPERATIONS FOR MARKETING CONTENT

OPERATIONS FOR PRODUCT CONTENT GOAL

OPERATIONS FOR PRODUCT CONTENT GOAL

OPERATIONS FOR NON-PROFIT PERSONALISATION GOAL

OPERATIONS FOR NON-PROFIT PERSONALISATION GOAL

HOW TO GET STARTED

HOW TO GET STARTED

THREE STAGES TO GET TO CONTENT OPERATIONS

THREE STAGES TO GET TO CONTENT OPERATIONS

STRATEGY

STRATEGY

IMPLEMENT

IMPLEMENT

OPERATE

OPERATE

FINAL THOUGHTS

FINAL THOUGHTS

RESOURCES

RESOURCES

QUESTIONS?

QUESTIONS?

Industry is starting to embrace the notion of content operations but know little about what it means, other than “something like DevOps only for content”. Learn some of the principles behind ContentOps and different ways that it can be implemented in your own situation.

Resources

The following resources were mentioned during the presentation or are useful additional information.

  • Let’s Talk ContentOps

    Interest in content operations is on the rise, but with that rise comes misinformation and hype. Join Rahel Anne Bailie, the host of the talk show, “Let’s Talk Content Operations,” and a different guest each month for a look into the world of ContentOps viewed through a balanced, tool-agnostic lens.