How Content Operations Contributes to Sustainability

A presentation at Content Operations Sustainability by Rahel Anne Bailie

HOW AN OPERATIONAL MODEL CONTRIBUTES TO CONTENT SUSTAINABILITY

HOW AN OPERATIONAL MODEL CONTRIBUTES TO CONTENT SUSTAINABILITY

OUTLINE

OUTLINE

BUSINESS APATHY ABOUT WASTE

BUSINESS APATHY ABOUT WASTE

WHAT IS AN OPERATIONAL MODEL

WHAT IS AN OPERATIONAL MODEL

SAVING THROUGH BETTER OPERATIONS

SAVING THROUGH BETTER OPERATIONS

OPERATIONAL PERSPECTIVE ON SUSTAINABILITY

OPERATIONAL PERSPECTIVE ON SUSTAINABILITY

MAKING CONTENT SUSTAINABLE

MAKING CONTENT SUSTAINABLE

A SUSTAINABILITY USE CASE

A SUSTAINABILITY USE CASE

CLIENT PRODUCES CONTENT FOR THE WORLD

CLIENT PRODUCES CONTENT FOR THE WORLD

STANDARDISE THE STRUCTURE

STANDARDISE THE STRUCTURE

STANDARDISE THE CONTENT

STANDARDISE THE CONTENT

STANDARDISE THE CONTENT

STANDARDISE THE CONTENT

TRANSCLUDE (SINGLE-SOURCE) COMMON CONTENT

TRANSCLUDE (SINGLE-SOURCE) COMMON CONTENT

COMMON CONTENT > CONTENT MAP

COMMON CONTENT > CONTENT MAP

AUTOMATE THE POPULATION OF DATA

AUTOMATE THE POPULATION OF DATA

COMMON CONTENT > CONTENT MAP

COMMON CONTENT > CONTENT MAP

AUTOMATE THE DELIVERY/PUBLISHING

AUTOMATE THE DELIVERY/PUBLISHING

IMPROVED PRODUCTION METRICS

IMPROVED PRODUCTION METRICS

CONVERGENCE OF CONCEPTS

CONVERGENCE OF CONCEPTS

LET’S START WITH A TASTY METAPHOR: A BAKERY

LET’S START WITH A TASTY METAPHOR: A BAKERY

WHERE WE DO THE MAKING

WHERE WE DO THE MAKING

WHERE WE DO THE SHOWING

WHERE WE DO THE SHOWING

FROM “LIMP-ALONG” SYSTEM TO ROBUST CONTENT ECOSYSTEM

FROM “LIMP-ALONG” SYSTEM TO ROBUST CONTENT ECOSYSTEM

AUTHOR AND DELIVERY FOR MAXIMUM EFFICIENCY

AUTHOR AND DELIVERY FOR MAXIMUM EFFICIENCY

WRAP-UP

WRAP-UP

BIGGEST CHALLENGES

BIGGEST CHALLENGES

FINAL THOUGHTS

FINAL THOUGHTS

QUESTIONS?

QUESTIONS?

Content operations isn’t only about eliminating waste and improving process efficiency. It’s also a contributor to sustainable content: leveraging content assets to realise their maximum potential.