Stealth-mode North Star! Rebranding in secret with feature flags
Trajectory 2021
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![[image] Me on a cyclocross bike, hopping over barriers and riding through mud.](https://on.notist.cloud/slides/deck7499/large-4.jpg)
![[image] Me on a cyclocross bike, in Spam, Ninja Turtle, Nerds candy box, Medusa costumes](https://on.notist.cloud/slides/deck7499/large-5.jpg)
![[image] woman attempting to arrange 10 squirming kittens in a straight line, with varied success](https://on.notist.cloud/slides/deck7499/large-9.jpg)
![[image] Collection of LaunchDarkly brand assets](https://on.notist.cloud/slides/deck7499/large-11.jpg)
![[image] Collection of LaunchDarkly brand assets](https://on.notist.cloud/slides/deck7499/large-16.jpg)
![[image] Ross from Friends repeatedly yells "pivot!" as Rachel and he maneuver a large chair up an awkward staircase.](https://on.notist.cloud/slides/deck7499/large-25.jpg)
![[image] LaunchDarkly marketing site in 2014](https://on.notist.cloud/slides/deck7499/large-26.jpg)
![[image] LaunchDarkly marketing site in 2015](https://on.notist.cloud/slides/deck7499/large-27.jpg)
![[image] LaunchDarkly marketing site in 2018](https://on.notist.cloud/slides/deck7499/large-28.jpg)
![[image] LaunchDarkly marketing site in 2019](https://on.notist.cloud/slides/deck7499/large-29.jpg)
![[image] LaunchDarkly marketing site in 2020](https://on.notist.cloud/slides/deck7499/large-30.jpg)
![[image] LaunchDarkly marketing site in 2021](https://on.notist.cloud/slides/deck7499/large-31.jpg)
![[image] Mars Babycat sleepily squints amid a cozy comforter](https://on.notist.cloud/slides/deck7499/large-35.jpg)
![[image] Mars Babycat sleepily squints amid a cozy comforter](https://on.notist.cloud/slides/deck7499/large-36.jpg)
![[image] Shrimp and lime jello mold, plated with apple slices](https://on.notist.cloud/slides/deck7499/large-37.jpg)
![[image] Three baby raccoons nestled inside a tree trunk](https://on.notist.cloud/slides/deck7499/large-39.jpg)
![[image] Three baby raccoons nestled inside a tree trunk... with a calico cat disguising themself as a sibling](https://on.notist.cloud/slides/deck7499/large-40.jpg)
![[image] The Ruling Ring of Isildur's Bane](https://on.notist.cloud/slides/deck7499/large-45.jpg)
![[image] The Ruling Ring of Isildur's Bane](https://on.notist.cloud/slides/deck7499/large-46.jpg)
![[image] Enable 2021 rebrand flag targeting view](https://on.notist.cloud/slides/deck7499/large-49.jpg)
![[image] Enable 2021 rebrand flag targeting view](https://on.notist.cloud/slides/deck7499/large-50.jpg)
![[image] Enable 2021 rebrand flag targeting view](https://on.notist.cloud/slides/deck7499/large-51.jpg)
![[image] Enable Inter flag targeting view](https://on.notist.cloud/slides/deck7499/large-56.jpg)
![[image] LaunchDarkly left nav in legacy view](https://on.notist.cloud/slides/deck7499/large-87.jpg)
![[image] LaunchDarkly left nav in rebranded view](https://on.notist.cloud/slides/deck7499/large-88.jpg)
![[image] LaunchDarkly legacy view without top nav](https://on.notist.cloud/slides/deck7499/large-90.jpg)
![[image] LaunchDarkly rebranced view with top nav](https://on.notist.cloud/slides/deck7499/large-91.jpg)
![[image] Topbar Spike feature flag targeting view](https://on.notist.cloud/slides/deck7499/large-92.jpg)
![[image] LaunchDarkly Switch environment dropdown view](https://on.notist.cloud/slides/deck7499/large-96.jpg)
![[image] Rebrand Env Colors flag targeting view](https://on.notist.cloud/slides/deck7499/large-97.jpg)
![[image] Rebrand Env Colors flag variations view](https://on.notist.cloud/slides/deck7499/large-98.jpg)
![[image] Favicon Env variations flag targeting view](https://on.notist.cloud/slides/deck7499/large-101.jpg)
![[image] Favicon Env variations flag variations view](https://on.notist.cloud/slides/deck7499/large-102.jpg)
![[image] The Ruling Ring of Isildur's Bane](https://on.notist.cloud/slides/deck7499/large-105.jpg)
![[image] Three baby raccoons nestled inside a tree trunk... with a calico cat disguising themself as a sibling](https://on.notist.cloud/slides/deck7499/large-108.jpg)
