Making Inclusive Design Happen a a a a a Rik Willi ms, UX Architect, Alzheimer’s Society rikwilli ms.net/t lks/m king-inclusive-design-h ppen/

Structure Who’s talking? Assumptions 5 practical themes Any questions? 1 empathy game (±15 minutes, optional)

Who’s talking? UX Architect 12 years experience Content-led services and products Dementia and Older Populations

Assumptions ✓ — What is inclusive design? ✓ — Why inclusive design is important ? — How to make inclusive design happen…

1 — Establish empathy Assume a lack of familiarity Recognise that you’re not diverse enough Start small, simple and soon…

1 — Start small, simple and soon Team observation of diverse users Frame the opportunity with statistics* Inclusive design thinking activities Experiential learning… *care needed!

2 — Deliver actionable insights Audit (standardised, bespoke) Slice (focus on a speci c component) Budget (planning, hijacking) Recruit inclusive participants fi Integrate into continuous improvement

3 — Finding people for research Allied roles and teams Internal database(s) Professional recruiters Forums (online) ffl Community groups (o ine)

4 — Adopt/adapt a process Agree/document issues to avoid Create guidelines and frameworks Join-up across design, development and UAT

5 — Keep learning; a11y speci ic: Blogs, Books, Podcasts Mentoring (UXPA (UK)) Meet-ups, Events and Conferences f Career planning / Role selection

Read/Listen WebAxe Web AIM 24 Accessibility Paciello Group Blog

Toolkits Accessibility for Teams The A11y Project Inclusive Design Toolkit (Cambridge) Inclusive Design Toolkit (Microsoft)

Empathy Games and Activities Inclusive Design Activity Toolkit [PDF] Empathy Prompts Low Vision Simulation Mouth Sticks and Head Pointers Empathy Balloons

Community User Experience Professionals’ Association London Accessibility Meet-up Global Accessibility Awareness Day

Any questions?

Optional: empathy gamestorm!

fi fi Low vision simulation scenarios •In pairs, to stay safe… • nd a new way to the outside. • walk in well it and dimly lit areas, • walk from/to these areas. • make yourself a cold drink. • nd a cloth and wipe clean a table.

Low vision simulation glasses •Four types in the kit… • Hemianopsia (stroke, trauma, cancer) • Cataracts (ageing, trauma, 33% blindness) • Glaucoma (optic nerve damage) • Retinitis pigmentosa (genetic, ‘tunnel vision’)