DESIGN

by PHILOSOPHY @rungta

DESIGN

That database design is pretty rock

solid.

Our laws should be designed to protect " ee speech.

This is a very we

designed convention centre.

Circuit Design Computer-Aided Design Urban Design Structural Design Software Design Interface Design Web Design …

WHAT is DESIGN

You’re going to have your entire life to learn abou t

tools, but if you’re not a good thinker " om the get

go and if you don’t develop your mind, you’re lost.

I think that’s the mos t

powerful tool you can have. It sounds trite, but it’s tru e

because that’s what sets you apart.

– Jason Santa Maria You can always get better at Photoshop, but you hav e

to sharpen your mind first.

DECISIONS towards a certain GOAL

FRANK CHIMERO

SOCRATES’ LOGIC MACHINE A = B B

C C = A

ABSOLUTES

PEOPLE

ARISTOTLE

Using good deliberation, understanding, resulting i n

deliberate desire to b e

carried out with cleverness.

Technical know

how, ski

, cra ( , art. Involved i n

production, manufacturing & making.

DECISIONS towards a certain GOAL

UNCERTAIN by definition

UNPREDICTABLE

DECISIONS

$designer == rand()

FOUNDATIONS

PRINCIPLES

INTERACTIONS

SIMPLIFY

PAYMENTS OVER THE COUNTER

CASH

CARD

SPEECH

REDUCE

PREVENT REPETITION

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From (any worldwide city or airport) New Delhi, IN - Indira Gandhi Airport (DEL) To (any worldwide city or airport) Kolkata, IN - Netaji Subhas Chandra Bose Airport (CCU) Depart on My dates are flexible (for travel within India) Adults (above 12 yrs) 1 Children (2-12 yrs) 0 Infants (under 2 yrs) 0 Search options: business class, flight times, airlines New Delhi New Delhi → → Kolkata Kolkata Sun, 24 Feb Sun, 24 Feb Rs. 3,300 Rs. 3,300 Today's Price Today's Price Bangalore Bangalore → → New Delhi New Delhi Sun, 24 Feb Sun, 24 Feb Rs. 8,818 Rs. 8,818 Today's Price Today's Price Rs. 3,758 Rs. 3,758 Since 3 Jan Since 3 Jan Your recent flight searches Your recent flight searches Offers & Deals Offers & Deals Connect: Flights

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Mobile © 2006–2012 Cleartrip Private Limited 24/2/2013

Simplify Reduce Prevent Repetition

ROBUSTNESS

– Jon Postel Be conservative in wha t

you send, liberal in wha t

you accept.

CREDIT CARD 2345911243130091 2345-9112-4313-0091 2345 9112 4313 0091

NUMBER 13000 13,000

DATE 22/02/2013 yesterday Saturday next thur

KNOWN UNKNOWNS

USER AGENT

VIEWPORT

BANDWIDTH

BROWSER CAPABILITY

PROCESSING POWER

CONTEXT

LOCALE

LANGUAGE

HUMAN ABILITIES

User Agent Viewport Bandwidth Context Locale Language Browser Capability Processing Power Human Abilities

COPY

– Apple Human Interface Group A word is worth a 1 000 pictures.

CATER EXTREMES FOR THE

You shouldn’t have to explain your interface Hide implementation details Simple trumps complex Direction over choice …

Clarity is job #1 Conserve attention at all costs One primary action per screen Provide a natural next step Progressive disclosure Help people inline

DIETER RAMS

– Doug “@stop” Bowman A

design is a series of compromises; but good design finds the right ones.

YOU OWN MODELS

QUESTION THE WHY

EVOLVE

fi n