Community @Elastic - The why, what and how

Community @Elastic The why, what and how Alexander Reelsen @spinscale alex@elastic.co

Developer Relations

Developer Experience

Outreach

Community

Product

Education & Support

What is Community?

Agenda Who are we? What do we do? How do we do it?

Community Team @Elastic

20 people

12 countries

programs & advocacy

Community @Elastic

users

discuss.elastic.co

meetup

github

social media

webinars

blogs

this all great but…

know your audience

bottom up

Adoption

OSS

Events

meetups

conferences

BBLs

hackathons

Elastic{ON} tour

Recognition

Pioneer program https://www.elastic.co/blog/elastic-pioneer-program-7-0

Markets

culture

market stage

Organizational setup

product management

marketing

embedded

engineering

Internal tooling

github repos

integrations

Challenges

Credibility

Real-time communication

Internal advocacy

Budget

Align with company goals

Involve developers

Metrics

Summary

no role definition

role changes over time

Resources

Links https://devrel.net/strategy-and-metrics/the-four-pillarsof-developer-relations

Thanks for listening! Let’s discuss! Alexander Reelsen @spinscale alex@elastic.co

Community @Elastic The why, what and how Alexander Reelsen @spinscale alex@elastic.co