GO! HOW TWO GUYS MADE AN iPHONE GAME (AND LIVED TO TELL THE TALE) WEBVISIONS 2011

@tylersticka @u2elan

1 HISTORY LESSON

2006-2007

OVER 1,000,000 PLAYS

THIS IS WAY BETTER!

(SOB STORY)

FIRST EXPERIMENTS

2 PROCESS

PRODUCT CREATIVE PURSUIT

WE CHOSE TOOLS THAT HELPED US COLLABORATE QUICKLY, LOOSELY, CHEAPLY:

WE AVOIDED OVER-PLANNING

WHY THE HECK NOT?

WE ♥ SMALL DETAILS

SOLICIT FEEDBACK FROM YOUR PEERS ( WAY FASTER THAN GRAPPLING WITH YOUR OWN SELF-DOUBT )

ITERATE!

“WE MADE IT, SO IT’S OURS TO DESTROY. AND THAT’S LIBERATING AND EXCITING IN A REALLY CREATIVE WAY.” - JEFF TWEEDY http://www.flickr.com/photos/pietermorlion/5014362542/

IF A GAME DOESN’T FEEL RIGHT, NO AMOUNT OF MARKETING CAN MAKE UP FOR IT WIKIPEDIA SAYS THIS GAME LOST ATARI $100 MILLION

3 RECEPTION

http://www.flickr.com/photos/mukumbura/4180968389/

TRADITIONAL EXTRA HIP

COVERED US FIRST, FOLLOWED BY… THE APP INFORMER APPOLICIOUS IGN APPMODO SLIDE TO PLAY DOWNLOAD SQUAD 148APPS APPSPY iFANZINE.com TOUCHREVIEWS.net …AND MORE (THANKS, EVERYONE!)

“A NEAR-PERFECT MIX OF SIMPLICITY AND ORIGINALITY THAT MAKES IT A PRIME EXAMPLE OF WHAT AN iPHONE GAME SHOULD BE.” - SLIDE TO PLAY http://www.slidetoplay.com/story/ramps-review

4 IF YOU REMEMBER NOTHING ELSE…

RESIST OVER-PLANNING

ITERATE OFTEN

LISTEN TO YOUR PEERS AND USERS

ABOVE ALL ELSE, MAKE THE BEST THING YOU CAN

THANK YOU! backabit.com @playramps @u2elan @tylersticka