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She/Her/Hers Product Design Leader Design Researcher Community Builder Abuser of Expletives

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Today’s Agenda 01 ‘Human-Centered’ 02 What is Digital Health? 03 Design Principles 04 Re-framing Success Metrics

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Part One ‘Human-Centered’

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A design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. – WIKIPEDIA.COM

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Somewhere along the way, we got it all wrong.

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Design Ethics Guides how designers determine the features of products, and how they assess the ethical significance or moral worth of the products that result from the activity of designing. – Encyclopedia.com

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Design Ethics A lens through which to design (and code). Questions to ask yourself as you’re designing: Am I maximizing happiness for the greatest number of people? Am I treating people as an ends or as a means? What would happen if everyone did what I’m trying to do? Would I be happy for this to be published in tomorrow’s papers?

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Part Two What is Digital Health?

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Digital health is creating products with people’s wellbeing at the centre.

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Digital Health = Physical + Psychological Social Health

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Physical Ergonomics: Appropriate workstations that facilitate healthy work habits and posture Vision: Repeat exposure to screens Posture: Prolonged effects of over-working on or in front of technology

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Psychological Mental Health: Maintaining healthy relationships with technology Spiritual Health: Finding intentional disconnection Social Health: Curbing technology addictions

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Social “Privacy is no longer a social concern.” - Mark Zuckerberg Data Security: Having agency over your personal data (consent) Personal Privacy: Security of personal information Culture: Otherwise known as social norms, this is what is considered as normal in a society

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The Psychology of Apps

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Technology is exploiting vulnerability in human psychology.

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The Genesis of Autoplay Video: A Timeline Youtube Recommended Videos: Late 2013 Facebook Auto-Play in News Feed: Late 2014 Netflix Auto-Play Series and Titles: Late 2016

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“It’s time to stop the race to the bottom of the brain stem.” - Tristan Harris Former Design Ethicist at Google, now Founder of the Centre for Humane Technology

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“Depression will be the leading cause of disease burden by 2030.” - World Health Organization

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Constant Connection = Deep Disconnection

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We’re building the news headlines of the future.

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But, most importantly, the habits of the future.

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It’s time for a hard re-start.

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Part Three Design Principles

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Enable users to enter flow without distractions It takes 23 minutes to get back on task after an interruption

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Incorporating the three dimensions of digital health

Headspace Integration? Calculating minutes meditated

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Use habit forming loops for good. Health Apps As a preferential category

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Use loading states as reminders to disengage Metal Gear Solid 4 “Isn’t it time for a break? It’s now after 1am. For your health, take a break! What time is better than now to do a few stretches and move around a little?”

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More collaboration between designers and wellness practitioners Mood Notes: Thinking Traps Pause: Mindful Movements

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Part Four Re-framing Success Metrics

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DAU: Daily Active Users ARR: Annual Recurring Revenue CSAT: Customer Satisfaction MAU: Monthly Active Users NPS: Net Promoter Score SLA: Service-Level Agreement

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These metrics didn’t happen by accident.

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It’s time to reclaim + re-frame our metrics.

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NEXT STEPS Re-frame success metrics for healthier impact metrics

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DAU: Daily Active Users MAU: Monthly Active Users

Impact Metrics

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MAU: Monthly Active Users NPS: Net Promoter Score + HGC: Health Goal Completion

of… Miles ran per month Glasses of water drank

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Impact over Engagement

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Things we can do: Design for the three dimensions of digital health: physical, mental and social Define what design ethics means to us, and live by that in our work every day. Use patterns that design for disconnection Opt for impact metrics over engagement metrics to evolve what success means

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Let’s consider the ethics of our work, and be truly human-centered in our approach.

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