User Value = Business Value A guide to growing user engagement by Cathi Bosco
A presentation at SCORE in November 2018 in Westbrook, CT, USA by Cathi Bosco
User Value = Business Value A guide to growing user engagement by Cathi Bosco
Why WordPress? Content Management System CMS The Four Freedoms (open source) 15 years young! Usability & Accessibility Standards Powers ⅓ of the entire internet
Survey time! How long have you been using WordPress? 1 -2 years 3-5 years Longer - I am a dinosaur! Business • Membership Site E-commerce • Blogging Portfolio • Education • Non-profit Brochure Site • Portfolio
Mapping it out Blueprint for understanding ➔ Real Resources Plugins, themes and functions ➔ SEO tips & methods Searchable sites! ➔ Identify your Audience Realistic expectations and what is ahead in 2019 for us!
Twitter: @BeTheBreeze UX Architect XWP Co-Founder SaaS DocsWithApps.com C & D Studios
Google Adwords Retargeting Ads Boost Social Social Groups Social Events RISK Walled-off Content SEM RUSH GOOGLE ANALYTICS COMPETITOR ANALYSIS USER RESEARCH PERSONAS SCENARIOS
What: wordpress.org vs What: wordpress.com ➔ Yoast, Google Analytics Dashboard for WP (GADWP), Gravity Forms, and more…
Create and publish original, quality content on a regular basis and optimize it. You can do it! Use imagery! Unsplash, paid stock, make your own. Never use without permission. Collaborate with like minded folks! Guest blogging - groups events… become an authority!
Design is perspective made a shared experience. -Cathi Bosco
