Making A Strong Case For Accessibility

Making a Strong Case for Accessibility Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Thank you! Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Thank you, attendees! Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Maine Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Todd Libby @toddlibby Arizona 9 August, 2022, Code PaLOUsa

Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Portland, Maine 🦞 Phoenix, Arizona 🥵 Accessibility Team Lead @ WebstaurantStore Accessibility Engineer @ Centre for Inclusive Design W3C Invited Expert - Accessibility & WCAG3 23 years of developer, design, & accessibility experience Host of the Front End Nerdery Podcast 9 August, 2022, Code PaLOUsa @toddlibby ➡︎ Todd Libby

Making the Case at Your Organization Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Using Data to Advocate Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

WebAIM Million Report • One million homepages https://webaim.org/projects/million/ Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

WebAIM Million Report • One million homepages • 50.8+ million accessibility errors https://webaim.org/projects/million/ Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

WebAIM Million Report • One million homepages • 50.8+ million accessibility errors • Decreased 1.1% since February 2021 https://webaim.org/projects/million/ Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

WebAIM Million Report • 887 to 955 elements per home page Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

WebAIM Million Report • 887 to 955 elements per home page • Increased 7.7% since February 2021 Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

WebAIM Million Report • 887 to 955 elements per home page • Increased 7.7% since February 2021 • 5.3% of all home page errors had a detected accessibility error Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

96.8% had WCAG 2 failures Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

What are the failures? Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Low Contrast of Text Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

1.1:1 color contrast ratio (Contrast ran es from 1:1 to 21:1) @toddlibby g Todd Libby 9 August, 2022, Code PaLOUsa

Relative luminance (L1 + 0.05) / (L2 + 0.05) Fore round contrast on back round color @toddlibby g g Todd Libby 9 August, 2022, Code PaLOUsa

SC 1.4.3 Contrast (Minimum)(Level AA) “The visual presentation of text and images of text has a contrast ratio of at least 4.5 to 1” https://www.w3.org/WAI/WCAG21/Understanding/contrast-minimum.html Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Missing Alternative Text Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

<img src=“/path/to/img/lobster.png”> 🚫 <img src=“/path/to/img/lobster.png” alt=“”> ✅ <img src=“/path/to/img/lobster.png” alt=“Todd’s lobster roll, hot butter, and blueberry soda.”> ✅ Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

• Low contrast text • Missing alternative text of images • Empty links • Missing form input labels • Empty buttons • Missing document language Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

96.5% of all errors Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Examples of practical digital accessibility “Low-hanging fruit” • Color contrast that exceeds guidelines (>10 to 1 ratio) • Accessible color schemes/combinations • Keyboard/screen reader accessible • Accessible components (accordions, modals, tooltips, etc.) • Performant web apps, PWAs, mobile apps, Web sites Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

More Examples of practical digital accessibility • Scrollable interactive content • Alternative text on images where necessary (infographics, charts, graphs) • Accessible when viewing mobile phone screen (glare from sun) • Other situational disabilities • Broken arm • Child on lap Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Disability is just Blind, Deaf, or Paralysis. Right? Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Learning / Cognitive ADHD / ADD Fibromyalgia / Arthritis Tremors / Parkinson’s Migraine Headaches / Photophobia Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Excuses Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

“The client doesn’t have the budget for it.” Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

“We’ll get to it after launch.” Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

“Why do we even need to make this thing accessible?” Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

“Why do we even need to make this thing accessible?” “There is no time to do this.” Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

“Why do we even need to make this thing accessible?” “There is no time to do this.” “We don’t have disabled users.” Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

“Why do we even need to make this thing accessible?” “There is no time to do this.” “We don’t have disabled users.” “The people that use our product are not disabled.” Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

“It’s a huge waste of time.” Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Buy-In Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Buy-In How do I et buy-in from stakeholders, clients, collea ues? • Support trickles down from C-suite & top level to managers, teams, and individuals. 9 August, 2022, Code PaLOUsa @toddlibby g g Todd Libby

Buy-In How do I et buy-in from stakeholders, clients, collea ues? • Support trickles down from C-suite & top level to managers, teams, and individuals. • Do this from the start. Low maintenance is needed, because of accessible designs and clean code. 9 August, 2022, Code PaLOUsa @toddlibby g g Todd Libby

Buy-In How do I et buy-in from stakeholders, clients, collea ues? • Support trickles down from C-suite & top level to managers, teams, and individuals. • Do this from the start. Low maintenance is needed, because of accessible designs and clean code. • Cite instances from the lawsuits that have been won against major corporations (Domino’s Pizza, Target, Bank of America). 9 August, 2022, Code PaLOUsa @toddlibby g g Todd Libby

Buy-In How do I et buy-in from stakeholders, clients, collea ues? • Support trickles down from C-suite & top level to managers, teams, and individuals. • Do this from the start. Low maintenance is needed, because of accessible designs and clean code. • Cite instances from the lawsuits that have been won against major corporations (Domino’s Pizza, Target, Bank of America). • Live testing with disabled users recorded on video. 9 August, 2022, Code PaLOUsa @toddlibby g g Todd Libby

$8 Trillion Worldwide of disposable income of individuals with disabilities https://www.triplepundit.com/story/2022/investing-disability-inclusion/741416 Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

$490 Billion Disposable income of individuals with disabilities in the U.S. https://diverseabilitymagazine.com/2018/09/buying-power-people-disabilities/ Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Advocates Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Organization Advocates Teams or individuals that advocate in your or anization • Having a person throughout each department or a team focused on accessibility as a liaison. 9 August, 2022, Code PaLOUsa @toddlibby g Todd Libby

Organization Advocates Teams or individuals that advocate in your or anization • Having a person throughout each department or a team focused on accessibility as a liaison. • Someone that can answer questions and work with others to practice the guidelines and work with others to make accessible products. 9 August, 2022, Code PaLOUsa @toddlibby g Todd Libby

Organization Advocates Teams or individuals that advocate in your or anization • Having a person throughout each department or a team focused on accessibility as a liaison. • Someone that can answer questions and work with others to practice the guidelines and work with others to make accessible products. • Help set up documentation and tooling, serve as an intermediary between departments. 9 August, 2022, Code PaLOUsa @toddlibby g Todd Libby

Assessment Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Assessment Assess the product and the proficiency within the or anization • Gauging where the product(s) are as far as how inclusive and accessible they are is a key priority. 9 August, 2022, Code PaLOUsa @toddlibby g Todd Libby

Assessment Assess the product and the proficiency within the or anization • Gauging where the product(s) are as far as how inclusive and accessible they are is a key priority. • What is the current state of the product, website, or mobile application? 9 August, 2022, Code PaLOUsa @toddlibby g Todd Libby

Assessment Assess the product and the proficiency within the or anization • Gauging where the product(s) are as far as how inclusive and accessible they are is a key priority. • What is the current state of the product, website, or mobile application? • Getting the general idea of the level of knowledge that teams and people in the company currently have. 9 August, 2022, Code PaLOUsa @toddlibby g Todd Libby

Assessment Assess the product and the proficiency within the or anization • Gauging where the product(s) are as far as how inclusive and accessible they are is a key priority. • What is the current state of the product, website, or mobile application? • Getting the general idea of the level of knowledge that teams and people in the company currently have. • How versed are they in guidelines (WCAG) and practices? 9 August, 2022, Code PaLOUsa @toddlibby g Todd Libby

Assessment Assess the product and the proficiency within the or anization • Gauging where the product(s) are as far as how inclusive and accessible they are is a key priority. • What is the current state of the product, website, or mobile application? • Getting the general idea of the level of knowledge that teams and people in the company currently have. • How versed are they in guidelines (WCAG) and practices? • How much training do you have and will you need? 9 August, 2022, Code PaLOUsa @toddlibby g Todd Libby

Training Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Training Maintainin A Written Record • Of all accessibility training done • It should meet requirements that apply to the organization g Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Training Maintainin A Written Record • Of all accessibility training done • It should meet requirements that apply to the organization • Great way to keep data on all training done in organization g Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Training Maintainin A Written Record • Of all accessibility training done • It should meet requirements that apply to the organization • Great way to keep data on all training done in organization • Record the training and who trained and when it was completed g Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Training Maintainin A Written Record • Of all accessibility training done • It should meet requirements that apply to the organization • Great way to keep data on all training done in organization • Record the training and who trained and when it was completed • If there is no inter-organizational training use orgs that do training. g Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Training Maintainin A Written Record • Of all accessibility training done • It should meet requirements that apply to the organization • Great way to keep data on all training done in organization • Record the training and who trained and when it was completed • If there is no inter-organizational training use orgs that do training. • Deque • TPGi • WebAIM g Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Guidelines Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Guidelines Consistent implementation • Design systems ensure accessibility and inclusivity and the understanding of code better Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Guidelines Consistent implementation • Design systems ensure accessibility and inclusivity and the understanding of code better • Accessible components reduce time to implement Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Guidelines Consistent implementation • Design systems ensure accessibility and inclusivity and the understanding of code better • Accessible components reduce time to implement • Testing procedures implemented so people can do jobs well and e @toddlibby 9 August, 2022, Code PaLOUsa ffi Todd Libby ciently

Guidelines Consistent implementation • Design systems ensure accessibility and inclusivity and the understanding of code better • Accessible components reduce time to implement • Testing procedures implemented so people can do jobs well and e ciently • Document guidelines in a collaborative manner using tools @toddlibby 9 August, 2022, Code PaLOUsa ffi Todd Libby

Standards Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Standards Guidelines from different countries • American Disabilities Act (ADA), the Air Carrier Access Act (ACAA), and the Communications and Video Accessibility Act (CVAA) - United States • Section 508 of the Rehabilitation Act, DOJ issues guidance for website accessibility - (U.S. Government) Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Standards Guidelines from different countries • American Disabilities Act (ADA), the Air Carrier Access Act (ACAA), and the Communications and Video Accessibility Act (CVAA) - United States • Section 508 of the Rehabilitation Act, DOJ issues guidance for website accessibility - (U.S. Government) • Accessible Canada Act (ACA), Accessibilities for Ontario’s with Disabilities Act (AODA) - Canada Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Standards Guidelines from different countries • American Disabilities Act (ADA), the Air Carrier Access Act (ACAA), and the Communications and Video Accessibility Act (CVAA) - United States • Section 508 of the Rehabilitation Act, DOJ issues guidance for website accessibility - (U.S. Government) • Accessible Canada Act (ACA), Accessibilities for Ontario’s with Disabilities Act (AODA) - Canada • Web Accessibility Directive which updated EN 301 549, European Accessibility Act - European Union Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Standards Guidelines from different countries • American Disabilities Act (ADA), the Air Carrier Access Act (ACAA), and the Communications and Video Accessibility Act (CVAA) - United States • Section 508 of the Rehabilitation Act, DOJ issues guidance for website accessibility - (U.S. Government) • Accessible Canada Act (ACA), Accessibilities for Ontario’s with Disabilities Act (AODA) - Canada • Web Accessibility Directive which updated EN 301 549, European Accessibility Act - European Union • Web Content Accessibility Guidelines (WCAG) - Internationally Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Standards Guidelines from different countries • American Disabilities Act (ADA), the Air Carrier Access Act (ACAA), and the Communications and Video Accessibility Act (CVAA) - United States • Section 508 of the Rehabilitation Act, DOJ issues guidance for website accessibility - (U.S. Government) • Accessible Canada Act (ACA), Accessibilities for Ontario’s with Disabilities Act (AODA) - Canada • Web Accessibility Directive which updated EN 301 549, European Accessibility Act - European Union • Web Content Accessibility Guidelines (WCAG) - Internationally • Convention on the Rights of Persons with Disabilities (CPRD) • Article 9 • Article 21 Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Testing Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Use Cases/Testing Hirin disabled people • Test & record cases where disabled users are using the product g Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Use Cases/Testing Hirin disabled people • Test & record cases where disabled users are using the product • Present to C-suite & top level people to colleagues/teams g Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Use Cases/Testing Hirin disabled people • Test & record cases where disabled users are using the product • Present to C-suite & top level people to colleagues/teams • Outsource testing with companies: • Fable g Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Use Cases/Testing Hirin disabled people • Test & record cases where disabled users are using the product • Present to C-suite & top level people to colleagues/teams • Outsource testing with companies: • Fable • Hire disabled people! • Teaching and advocating. They have the lived experiences. g Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Accessibility Overlays Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

“We use an accessibility overlay. We’re okay.” Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

AccessiBe Audioeye Equalweb Facil’iti Usablenet Userway Many, many more! Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Overlays will get you sued. Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

!== Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

So what do we do? Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Maintenance Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Maintenance Accessibility is never done • Automated testing wherever possible with new releases or changes Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Maintenance Accessibility is never done • Automated testing wherever possible with new releases or changes • Screen reader analysis before every release Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Maintenance Accessibility is never done • Automated testing wherever possible with new releases or changes • Screen reader analysis before every release • Annual audits Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Maintenance Accessibility is never done • Automated testing wherever possible with new releases or changes • Screen reader analysis before every release • Annual audits • User testing Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Maintenance Accessibility is never done • Automated testing wherever possible with new releases or changes • Screen reader analysis before every release • Annual audits • User testing • Accessibility is never done! Keep moving forward! Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Maintenance Accessibility is never done • Automated testing wherever possible with new releases or changes • Screen reader analysis before every release • Annual audits • User testing • Accessibility is never done! Keep moving forward! • Like the web, accessibility is always evolving Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

“…our industry as a whole thinks less and less about accessibility (not that we ever had an A game on the subject), and talks less and less about progressive enhancement, preferring to chase the ephemeral goal posts of overengineered solutions to non-problems.” Jeffrey Zeldman - https://www.zeldman.com/2019/12/01/bluebeanieday2019/ Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Design and develop for people not like yourself and keep that in mind when throwing words like “inclusive” and “accessible” around. Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

A11y is a right. NOT a privilege. https://cottonbureau.com/products/a11y-is-a-right#/5254640/ Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

“The power of the Web is in its universality. Access by everyone regardless of disabilities an essential aspect.” — Sir Tim Berners Lee https://www.w3.org/standards/webdesign/accessibility Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Links https://toddl.dev/slides/ @toddlibby on Twitter LinkedIn - 🦞 Todd Libby Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa

Thank you! Todd Libby @toddlibby 9 August, 2022, Code PaLOUsa