User Experience Design (UX) with migrant workers in Tainan, Taiwan

A presentation at 2019 ICID MA Thesis Proposals in December 2019 in Tainan City, Taiwan by Craig Bossley

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Craig Bossley 林彥明 migrants / opportunity / UX process / RQs / Tainan focus / methods + CBPR / timeline User Experience Design (UX) with migrant workers in Tainan, Taiwan: a Community-Based Participatory Research approach 2019 December 13 MA Thesis Proposal Craig Bossley 林彥明 PA6077034 | Group B Advisors 簡聖芬 博士 Dr. Sheng-Fen Nik CHIEN 仲曉玲 博士 Dr. Hsiao-Ling CHUNG

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Craig Bossley 林彥明 migrants / opportunity / UX process / RQs / Tainan focus / methods + CBPR / timeline 2

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Craig Bossley 林彥明 migrants / opportunity / UX process / RQs / Tainan focus / methods + CBPR / timeline Industrial Production 1 in 40 Social Welfare 3

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Craig Bossley 林彥明 migrants / opportunity / UX process / RQs / Tainan focus / methods + CBPR / timeline Migrant Worker System DECENT WORK END SLAVERY 4

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Craig Bossley 林彥明 migrants / opportunity / UX process / RQs / Tainan focus / methods + CBPR / timeline Digital services for foreigners 5

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Craig Bossley 林彥明 migrants / opportunity / UX process / RQs / Tainan focus / methods + CBPR / timeline Digital services for migrant workers? 6

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Contratados 10

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Craig Bossley 林彥明 migrants / opportunity / UX process / RQs / Tainan focus / methods + CBPR / timeline Digital news for migrant workers? 11

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Craig Bossley 林彥明 migrants / opportunity / UX process / RQs / Tainan focus / methods + CBPR / timeline Digital development: Benefits and challenges 1 Online Labor Management Databases orgs & service providers With ‘digital IDs’, Protection of privacy and security migrants 2 Direct-hire and ‘rate-and-review’ Platforms employers & brokers + Process Efficiency 3 Utilizing Existing Social Media and Messaging platforms

  • Reduce Costs Tradeoff between ability to offer individual help and desire for large scale help
  • More Accountability + Better Transparency + Empower thru Info + Build Connections 12

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Craig Bossley 林彥明 migrants / opportunity / UX process / RQs / Tainan focus / methods + CBPR / timeline What is UX (user experience design)? 13

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Craig Bossley 林彥明 migrants / opportunity / UX process / RQs / Tainan focus / methods + CBPR / timeline The State of UX Practice | Design Practice “2,41 link shares & 358,917 world-wide designers”

  • UX is too obsessed with methods and toolkits Many argue online about the ‘right way’ of UX
  • Design is stuck in tradition and maintaining the status quo; There’s not enough flexibility
  • The democratization of UX is good; increased participation and discussion is better for everyone; UXers should stop drawing lines on who counts within the intersectional discipline
  • Not enough participation; the role of designer is inherently privileged; best is radical inclusion of residents engaged in the design process as lay designers themselves
  • UX focuses too much on wireframes and static artboards rather than contextual use; Technology design should be focused on long term development
  • UX designers are stuck in their own situations; open, continuous transformative solutions through ‘interpretive engagement’ allows us to engage with change 14

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Craig Bossley 林彥明 migrants / opportunity / UX process / RQs / Tainan focus / methods + CBPR / timeline Community-Based Participatory Action Research “CBPR is a collaborative process between community-based organizations and academic investigators for empowerment of the participants, gathering of the best and most accurate information possible, garnering community support for the effort, and social change that leads to the betterment of the community for everyone.” - Acknowledge the community is a primary unit of identity. - Enhance and build on existing strengths of the community. - Knowledge gained through the partnership is translated into specific action. - Foster collaborative relationships between academics and community partners throughout the entire research process. 15

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Craig Bossley 林彥明 migrants / opportunity / UX process / RQs / Tainan focus / methods + CBPR / timeline Objectives & Research Questions 1 To understand the most feasible and impactful area of opportunity for digital development in the lives of migrant workers in Tainan, Taiwan What issues and needs do migrant workers in Tainan, Taiwan have that could feasibly be addressed? What use and challenges in digital systems do migrant workers in Tainan, Taiwan encounter? 1 | To define opportunities for UX together 2 To incorporate and include the perspectives and technology practices of Tainan migrant workers in the process of developing UX with a community-based participatory action research approach How can the needs and technology use and challenges of migrant workers in Tainan be incorporated in the process of developing UX with a CBPR approach? How can more stakeholders participate in the process? 2 | To design UX with the community 3 To generate guidelines for UX designers that reflects on the benefit of involving the multifaceted participation of community stakeholders in similar cases How can migrant workers and other stakeholder participation inform the practice of UX and digital development? What did migrant workers and other stakeholders feel, understand, and suggest about the process for future practice? 3 | To inform from process reflection 16

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Craig Bossley 林彥明 migrants / opportunity / UX process / RQs / Tainan focus / methods + CBPR / timeline Focus: Filipino industrial workers in Tainan, TW Ambitious Rebranding Proportional Lack of Resources Big Room for Impact 400 years 17

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Craig Bossley 林彥明 migrants / opportunity / UX process / RQs / Tainan focus / methods + CBPR / timeline Potential Community Partners MIGRANT WORKERS (snowballing) COMMUNITY BUSINESSES & SUPPORTERS SERVICES Mary Help of Filipina Cakes in Christians (Don Tainan Bosco) 聖母進教 之佑天主堂 伊家Brunch No. 801, Yunong Road, East Ilonggos Tribe Resto District, Tainan City, 701 Cherry’s kitchen BROKER Chen Dard Group 董事長 李志鴻 (成大人力資源管理顧問有限公司南科 分公司) No. 38, Liantan North 1st Street, Shanhua District, Tainan City, 741 06-2706858 GOVERNMENT Labor Affairs Bureau of Tainan City Government RJ Mart Pinoy Express (remittance) 18

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Craig Bossley 林彥明 migrants / opportunity / UX process / RQs / Tainan focus / methods + CBPR / timeline Methodology 1 | To define opportunities for UX together ● ● ● ● Focus Group with community stakeholders Survey with migrant workers on tech and barriers F2F Interview with existing digital service prompts Community Workshop to generate UX ideas 2 | To design UX with the community ● ● ● ● ● ● Design workshop with migrant workers to design UX In-the-field, group usability evaluation Use collaborative, real-time wireframing tools like Figma Journey Mapping to identify problem spaces Utilizing agile iteration tactics to design functions Using lean management tactics to maximize effort spent 3 | To inform from process reflection ● Focus Group with community stakeholders ● Closing survey with community to gauge attitudes and POVs ● Design Workshop to sort through collected reflections 19

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Craig Bossley 林彥明 migrants / opportunity / UX process / RQs / Tainan focus / methods + CBPR / timeline Timeline Testing & documentation 12月 1 2020 Defining the channel 1月 define opportunities for UX together Garner support Writing Guidelines Interaction & Navigation Issue Data Collecting Gather Community Stakeholder Interface Visuals Determining content 2月 2 Overall Analysis Guideline Revisions 3月 design UX with the community through action research cycles 4月 3 inform from process reflection 5月 6-7月 Oral Defense + Thesis Revision Gather feedback Contact External Examiner + Internal Professor 20

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Expert Interviewee: Radio Host Jay Rose Ho or ‘Kaibigang Jay’ ● Born in 高雄 to Filipino immigrant mother (who was originally an overseas worker/OFW) ● Hosts “Feel at Home Ka Dito” Radio in Filipino (tagalog) on Taiwan Broadcasting Corporation since Feb. 2016 ● Every Sunday AM-1323 (台北), AM-621 (桃園), AM-1206 (新竹), and Online (First broadcast: 6-7pm) (Rebroadcast: 9-10pm 大溪&關西) ● The show’s 4 sections with Filipino folk music in-between: 1. Current affairs (uses Chinese for employer-related matters) and sometimes weather, 2. Broadcast of current news from the Philippines, 3. Rules and Regulations (at least 15 minutes) 4. Interview migrant workers (i.e. singing/talent contest winners, visiting artists, etc.) or Chinese learning ● Promoting the MOL-established 1955 telephone hotline, for migrant workers to make queries and file complaints ● Can submit questions or comments via FB page 21

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Q for Jay (issues/overall) Do you think it’s easier now for OFWs to work in Taiwan compared to how it was when your mother immigrated? How so? What’s changed? (digital) My thesis is about prototyping an app/website that can help OFWs in Taiwan. What platforms and channels are the most used by OFWs in Taiwan? (issues/problem) Of all the issues that OFWs face, what would you say is the most pressing/biggest issue that OFWs face in adjusting to life in Taiwan? (digital) Have you heard of PH’s Project MECOnnect? It seems that the PH government released an app in 2018 for OFWs in Taiwan. Would do you think would be its most necessary features? (issues/solution) Is the government doing anything to counteract this? What about other social organizations? Overall, who’s doing the best job of helping OFWs in Taiwan? (closing) Do you have any contacts that you would recommend I get in touch with? Any suggestions for further research/development? 22

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MECO (Manilla Economic and Cultural Office) MECO Youtube (mainly PH tourism) Project MECOnnect 2018 “Town Hall Meeting” THE PHILIPPINES “Foreign Consulates and Missions in Taiwan” (Other migrant worker countries only have one in TW) 台北 taipei@owwa.gov.ph 高雄 owwa_polokhh@yahoo.com 台中 owwa_taichung@yahoo.com taichung@owwa.gov.ph “Taitung, we will bring our services to you on November 24, 2019.” MECO Kaohsiung MECOnnectors: Elsie Tsai, Tessie Su, Grace Fan, Elsa Roluna, Geraldine Chiu, Ligaya Lee 23

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台中 Organizations for OFWs Maryknoll Ministry to Foreign Migrant workers and New Immigrants in Taiwan (‘Ugnayan’) UGNAYAN MIGRANT AND IMMIGRANT CENTER Founder: Father Joyalito Tajonera, M.M. 24

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台北 Organizations One-Forty 2015 Story (CH) Founder: Kevin Chen 陳凱翔 桃園 Organizations Hope Workers’ Center (2007 TWnews) Brilliant Time Bookstore Founder: Zhengzhang 25

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台南|政府 Labor Affairs Bureau TAIWAN / TAINAN Labor Affairs Bureau of Tainan City Government Project Director: Wang Xinji 臺南市政府勞工局局長 王鑫基 26

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Q for Tainan Labor Affairs Bureau (issues/overall) Do you think it’s easier now for OFWs to work in Taiwan compared to how it was when your mother immigrated? How so? What’s changed? (digital) My thesis is about prototyping an app/website that can help OFWs in Taiwan. What platforms and channels are the most used by OFWs in Taiwan? (issues/problem) Of all the issues that OFWs face, what would you say is the most pressing/biggest issue that OFWs face in adjusting to life in Taiwan? (digital) Have you heard of PH’s Project MECOnnect? It seems that the PH government released an app in 2018 for OFWs in Taiwan. Would do you think would be its most necessary features? (issues/solution) Is the government doing anything to counteract this? What about other social organizations? Overall, who’s doing the best job of helping OFWs in Taiwan? (closing) Do you have any contacts that you would recommend I get in touch with? Any suggestions for further research/development? 27

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Brokers Chen Dard Group 董事長 李志鴻 Golden Brother (成大人力資源管理顧問有限公司南科分公司 ) Tainan: No. 164, Siwei Street, Yongkang District, Tainan City, 710 No. 38, Liantan North 1st Street, Shanhua District, Tainan City, 741 06-2332062 06-2706858 28

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Ethics 1 Mutual respect (acceptance of each other) 2 Equality and inclusion (enabling & encourage) 3 Democratic participation (process contributing) 4 Active learning (for all, opportunity to learn) 5 Making a difference (promote good changes) Consent Forms 6 Collective action (work together to achieve) 7 Personal Integrity (behave reliably & honestly) 29

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周 UX Process 1. 2. 3. 4. User Research (Research) User Personas (Analysis) Create the stories/scenarios/maps (Analysis) Wireframing (Info Design) a. 5. Interactive Prototyping (Structural Design) a. 6. User Testing UI, visual design, delivery (Visual Design) a. 7. 8. User Testing User Testing Metrics Analysis Usability Testing SUN M T W TH F SAT 1 12/29 01/04 2 01/05 01/11 3 01/12 01/18 4 01/19 01/25 5 01/26 02/01 6 02/02 02/08 7 02/09 02/15 8 02/16 02/22 9 02/23 02/29 10 03/01 03/07 11 03/08 03/14 12 03/15 03/21 13 03/22 03/28 14 03/29 04/04 15 04/05 04/11 16 04/12 04/18 17 04/19 04/25 18 04/26 05/02 19 05/03 05/09 20 05/10 05/16 21 05/17 05/23 22 05/24 05/30 23 05/31 06/06 24 06/07 06/13 25 06/14 06/20 26 06/21 06/27 27 06/28 07/04 30

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Craig Bossley 林彥明 migrants / opportunity / UX process / RQs / Tainan focus / methods + CBPR / timeline References Thank you! (*only including those not in the proposal booklet) Photos 2015 06 Lennon Ying-Dah Wong 2015 Elaine Huang I Call Taiwan 2017 05 clark667788 2017 05 One-Forty Bảo Nguyên 2017 Hong-zen Wang Who Treats 2018 09 One-Forty INFOGRAPHIC 2018 Cathy Teng TPM Oldersters at the Height 2018 Lin Shengyi OPINION 2018 Nick Aspinwall Dancing to Break the Chain 2018 Nikkei Japan Immigration 126 measures 2019 12 9 One-Forty FB 2019 J Zach Hollo Meet the 2019 Nick Aspinwall Southeast Asian 2019 One-Forty 他是 Mandala 2019 One-Forty 從逃跑移工到人權英雄 Tainan Labor Affairs Bureau Logo Chen Dard Group Logo tainan.gov.tw_en_cl.aspx_n=14873 Twtainan.net_en_statics_app wda.gov.tw_en_cp.aspx_n=7AD71E73F645F2A5 Google 移工app Screenshots Dhsc.wda.gov.tw Mpark.news_category_thai News.immigration.gov.tw_PH_NewsTopic.aspx One-forty.org Tnda.tainan.gov.tw_fs_default.asp web.tainan.gov.tw_labor_en_cp.aspx_n=655 dhscfm.wda.gov.tw sea.com.tw_resume.php_pp=1 Potential Community Partners Mary Help of Christians Church (catholic.org.tw) Don Bosco Church FB Google Maps Yes123求職網 | 成碩人力資源管理顧問有限公司 (2017) Taiwan - Activities on behalf of Filipino migrants in the Salesian Parish of Mary Help of Christians (2015) 3679(III)_Salesians of Don Bosco and the Taiwan Migrants Digital Opportunity TRANSFORMATIVE TECHNOLOGY FOR MIGRANT WORKERS (2018) Tainan Focus 雙語國家 Bilingual Nation FB NIA Tainan’s Migrant Workers Advocacy Digitalized, Booklet with Four Languages for Migrant Workers to Live and Work in Peace (data) THE STATISTICAL YEAR BOOK OF TAINAN CITY LABOR DEPARTMENT 2018 CBPR SPECIAL ISSUE: Three Models of Community-Based Participatory Research (2013 Leonard Davis Institute of Health Economics) RRI Tools (n.d.) How to co-create community-based participatory research (diagram 2007) Ethical Dilemmas in Community-Based Participatory Research: Recommendations for Institutional Review Boards 31

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People 1 Nationality 199,676 Indonesia Industry Social Welfare Industry 2 56,268 Philippines Electronic parts & components 3 54,065 Vietnam Fabricated metal products 4 31,338 Philippines Social Welfare Industry 5 28,571 Vietnam Social Welfare Industry 6 23,710 Vietnam Machinery & equipment 7 17,627 Indonesia Fabricated metal products 8 16,379 Vietnam Plastics products 9 16,087 Vietnam Food products & prepared animal feeds 10 14,456 Philippines Fabricated metal products 11 13,993 Thailand Fabricated metal products 12 11,698 Philippines Computers, electronic & optical products 13 10,525 Vietnam Textiles 14 9,223 Indonesia Agriculture, forestry, fishing & husbandry 15 6,715 Vietnam Motor vehicles & parts 16 6,484 Philippines Machinery & equipment 17 6,102 Vietnam Rubber products 18 6,076 Thailand Basic metals 19 5,946 Vietnam Basic metals 20 5,685 Indonesia Machinery & equipment Source: Workforce Development Agency, MOL. 32

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GROWTH HACKING 39

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