How to Effectively Manage the Editorial Process in a Multi-Author Blog

A presentation at WordCamp Nice in October 2018 in Nice, France by Francesca Marano

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How to Effectively Manage the Editorial Process in a Multi-Author Blog Francesca Marano - @FrancescaMarano

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Ciao! Sono Francesca ★ WordPress Community Manager @ SiteGround ★ Founder @FrancescaMarano of C+B

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2013 @FrancescaMarano

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C+B @FrancescaMarano

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@FrancescaMarano

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@FrancescaMarano ★ 80 Authors ★ 12.000 Facebook Followers ★ 1.200 People reached per FB post ★ 35.000 Monthly Readers ★ 56% Male Readers

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5th Anniversary! @FrancescaMarano

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The Roles @FrancescaMarano

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@FrancescaMarano ★ Different Roles ★ “Members” by Justin Tadlock

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@FrancescaMarano

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@FrancescaMarano ★ Tight editorial ship ★ Security concerns

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The planning @FrancescaMarano

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PAPER AND PENCIL @FrancescaMarano ★ Calendar ★ Author/Topics

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TRELLO @FrancescaMarano ★ Editorial Calendar ★ Ideas ★ (A bit of) Documentation

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★ @FrancescaMarano Trello

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@FrancescaMarano

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The Posting Process @FrancescaMarano

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★ Editor in chief @nara_yan @FrancescaMarano

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★ Editors • Copy editing @pannaanelli • Photo editing @nydiacuevas • Instagram @originalbabepi • Facebook @Minnierip • SEO @lascribacchina @FrancescaMarano

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4-6 people read each article before it gets published @FrancescaMarano

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Author works with editor in chief about topic 2. Author uploads the article 3. Editor in chief reads it, suggests changes 4. Editor works on it @FrancescaMarano

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Photo Editor prepares image based on content 6. SEO expert optimised and suggests changes 7. Final round of changes 8. Post gets scheduled @FrancescaMarano

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AFTER PUBLISHING 9. Published on Facebook 10.Published on Twitter @FrancescaMarano

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The Communications @FrancescaMarano

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EDIT FLOW ★ @FrancescaMarano Editorial Comments

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@FrancescaMarano

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FACEBOOK GROUPS @FrancescaMarano ★ Editors ★ Authors

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The Onboarding Process @FrancescaMarano

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@FrancescaMarano ★ Call for articles/Invites ★ Vetting ★ Legal Paperwork

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@FrancescaMarano ★ Gravatar ★ Author Profile ★ Bio, links

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@FrancescaMarano

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@FrancescaMarano ★ Teach WordPress ★ Expectations and guidelines

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The Community @FrancescaMarano

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Ban trolling and pettiness @FrancescaMarano

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Delegate @FrancescaMarano

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Welcome change @FrancescaMarano

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Love your readers @FrancescaMarano

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Now it’s your turn! @FrancescaMarano

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Grazie! @FrancescaMarano @FrancescaMarano