How to Effectively Manage the Editorial Process in a Multi-Author Blog

A presentation at WordCamp Nice in October 2018 in Nice, France by Francesca Marano

Slide 1

Slide 1

How to Effectively Manage the Editorial Process in a Multi-Author Blog Francesca Marano - @FrancescaMarano

Slide 2

Slide 2

Ciao! Sono Francesca ★ WordPress Community Manager @ SiteGround ★ Founder @FrancescaMarano of C+B

Slide 3

Slide 3

2013 @FrancescaMarano

Slide 4

Slide 4

C+B @FrancescaMarano

Slide 5

Slide 5

@FrancescaMarano

Slide 6

Slide 6

@FrancescaMarano ★ 80 Authors ★ 12.000 Facebook Followers ★ 1.200 People reached per FB post ★ 35.000 Monthly Readers ★ 56% Male Readers

Slide 7

Slide 7

5th Anniversary! @FrancescaMarano

Slide 8

Slide 8

The Roles @FrancescaMarano

Slide 9

Slide 9

@FrancescaMarano ★ Different Roles ★ “Members” by Justin Tadlock

Slide 10

Slide 10

@FrancescaMarano

Slide 11

Slide 11

@FrancescaMarano ★ Tight editorial ship ★ Security concerns

Slide 12

Slide 12

The planning @FrancescaMarano

Slide 13

Slide 13

PAPER AND PENCIL @FrancescaMarano ★ Calendar ★ Author/Topics

Slide 14

Slide 14

TRELLO @FrancescaMarano ★ Editorial Calendar ★ Ideas ★ (A bit of) Documentation

Slide 15

Slide 15

★ @FrancescaMarano Trello

Slide 16

Slide 16

@FrancescaMarano

Slide 17

Slide 17

The Posting Process @FrancescaMarano

Slide 18

Slide 18

★ Editor in chief @nara_yan @FrancescaMarano

Slide 19

Slide 19

★ Editors • Copy editing @pannaanelli • Photo editing @nydiacuevas • Instagram @originalbabepi • Facebook @Minnierip • SEO @lascribacchina @FrancescaMarano

Slide 20

Slide 20

4-6 people read each article before it gets published @FrancescaMarano

Slide 21

Slide 21

  1. Author works with editor in chief about topic 2. Author uploads the article 3. Editor in chief reads it, suggests changes 4. Editor works on it @FrancescaMarano

Slide 22

Slide 22

  1. Photo Editor prepares image based on content 6. SEO expert optimised and suggests changes 7. Final round of changes 8. Post gets scheduled @FrancescaMarano

Slide 23

Slide 23

AFTER PUBLISHING 9. Published on Facebook 10.Published on Twitter @FrancescaMarano

Slide 24

Slide 24

The Communications @FrancescaMarano

Slide 25

Slide 25

EDIT FLOW ★ @FrancescaMarano Editorial Comments

Slide 26

Slide 26

@FrancescaMarano

Slide 27

Slide 27

FACEBOOK GROUPS @FrancescaMarano ★ Editors ★ Authors

Slide 28

Slide 28

The Onboarding Process @FrancescaMarano

Slide 29

Slide 29

@FrancescaMarano ★ Call for articles/Invites ★ Vetting ★ Legal Paperwork

Slide 30

Slide 30

@FrancescaMarano ★ Gravatar ★ Author Profile ★ Bio, links

Slide 31

Slide 31

@FrancescaMarano

Slide 32

Slide 32

@FrancescaMarano ★ Teach WordPress ★ Expectations and guidelines

Slide 33

Slide 33

The Community @FrancescaMarano

Slide 34

Slide 34

Ban trolling and pettiness @FrancescaMarano

Slide 35

Slide 35

Delegate @FrancescaMarano

Slide 36

Slide 36

Welcome change @FrancescaMarano

Slide 37

Slide 37

Love your readers @FrancescaMarano

Slide 38

Slide 38

Now it’s your turn! @FrancescaMarano

Slide 39

Slide 39

Grazie! @FrancescaMarano @FrancescaMarano