Designing user experience for multilingual websites

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Gestaltung des Nutzungserlebnisses für mehrsprachige Websites Gunnar Bittersmann @g16n Rémy Blättler @swissghostrider

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Designing user experience for multilingual websites Gunnar Bittersmann @g16n Rémy Blättler @swissghostrider

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Проектирование опыта взаимодействия для мультиязычных веб-сайтов Гуннар Биттерсман @g16n Реми Блэттлер @swissghostrider

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user experience Designing multilingual websites websites for multilingual user experience Web sites Gunnar Bittersmann @g16n

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Localization ≠ Internationalization

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Localization adaptation of a system for a specific region • language related aspects – translations – different characters and scripts • cultural aspects – units, currencies – time and date formats – meaning of colors and symbols – suitability of images • legal requirements

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Internationalization designing a system to be prepared to make localization possible and easy.

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“ Internationalization is not a feature. It is an architecture.” —Addison Phillips, Chair W3C Internationalization WG

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i2ernationalization i8onalization i15tion i9nalization i17on i16ion i3rnationalization i4nationalization i12ization i11lization i18n internationalization i5ationalization i6tionalization i10alization i7ionalization i13zation i14ation i1ternationalization internationalization 18 L10n localization 10 a11y accessibility 11 g16n Gunnar Bittersmann 16

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RTFM

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HTTP header GET /index.html HTTP/1.1 Host: example.net User-‐Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10.8; rv: 20.0) Gecko/20100101 Firefox/20.0 Accept: text/html,application/xhtml+xml,application/xml;q=0.9,*/ *;q=0.8 Accept-‐Language: en-‐us,en;q=0.8,de-‐de;q=0.6,de;q=0.4,pl;q=0.2 Accept-‐Encoding: gzip, deflate

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Language negotiation English polski deutsch русский español français 中文 िहन्दी ‫العربية‬ • Provide your content in a language that the user (most likely) understands • Provide the option to change the language