Users are more likely to engage with brands and products that offer unique but consistent interfaces across channels and platforms. Traditional sites are rigid, limiting the flexibility required to design and develop engaging experiences.
“Headless” architecture decouples the front-end from the back-end, which allows you to store your data in one place and then send it across many channels and screens. With this approach, designers and developers are provided the freedom needed to use whatever tools they would like to create for any channel.
In this talk, we will explore the benefits of leveraging a headless solution including flexibility, personalization, and speed. We will then go over specific use-cases and techniques for building your first headless experience.