As designers and innovators, our goal is to solve the problems of other human beings. Doing this starts with a deep understanding of our users’ true needs and motivations. Despite the best of intentions, it’s easy for us to lose touch with those users and gravitate from Human Centered to Assumption Driven Design. In this talk, we’ll explore ways to stay engaged with our users and cultivate a culture of empathy within our teams.
for free. You
can too.