Sitecore & Stylelabs integration Mark van Aalst April 4, 2019 #sugcon © 2019 Sitecore User Group Conference Europe and its respective speakers. All rights reserved.
A presentation at Sitecore User Group Conference (SUGCON) in April 2019 in London, UK by Mark van Aalst
Sitecore & Stylelabs integration Mark van Aalst April 4, 2019 #sugcon © 2019 Sitecore User Group Conference Europe and its respective speakers. All rights reserved.
Sitecore & Media © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Sitecore & Media © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
• Introduce Stylelabs
Sitecore Content Hub™ Sitecore DAM™ (Digital Asset Management) Sitecore MRM™ (Marketing Resource Management) Store, manage and distribute digital assets Streamline marketing content planning, production and publication © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Marketing Content Hub © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Domain model © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Integration plans © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Integration - Phase 1 (Done) Experience Orchestration Sitecore Experience Platform • Personalization • Analytics • Testing, Optimization • Email, Marketing Automation • Omni-channel Delivery Phase 1 Assets Content Creation Sitecore Content Hub • Collaboration • Asset Curation and Collection • Asset Management • Resource & Project Management • Product Content management © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Phase 1: Sitecore plugin for Stylelabs DAM Provide ability to use Stylelabs DAM assets from within Sitecore Stylelabs built-in CDN means no need to synchronize assets. Full uptime on Azure, even if application is down.
Integration - Phase 2 (In Progress) Experience Orchestration Sitecore Experience Platform Phase 2 Assets Content Creation Sitecore Content Hub • Personalization • Analytics • Testing, Optimization • Email, Marketing Automation • Omni-channel Delivery Phase 2 Content • Collaboration • Asset Curation and Collection • Asset Management • Resource & Project Management • Product Content management © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Demo time! © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Phase 2: Sitecore DAM Integration Assets • Provide ability to use Stylelabs DAM assets from within Sitecore • Stylelabs built-in CDN means no need to synchronize assets. Full uptime on Azure, even if application is down. • Breakpoint images with SXA • Single Sign-on • Works with JSS • Greater visibility into work-in progress assets Content • Ability to send content from Stylelabs to Sitecore
Ability to send content from Stylelabs to Sitecore Shift the “center of gravity” from Sitecore to a more channel-agnostic way of working Start planning and collaborating on content more effectively • • • Authors can concentrate on the task of authoring More effective creative guidance Workflow and interface tools around ideation Relevant workflow options • • Linked tasks for large projects (such as events) Agile tasks for creative content marketing
Integration - Phase 3 Insights Experience Orchestration Sitecore xDB Audience Sitecore Experience Platform • Personalization • Analytics • Testing, Optimization • Email, Marketing Automation • Omni-channel Delivery Phase 2 Assets Phase 3 Content Content Creation Phase 3 Analytics Sitecore Content Hub • Collaboration • Asset Curation and Collection • Asset Management • Resource & Project Management • Product Content management © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
What’s ahead © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Vision Delivery Personalization Customer Experience Management Management Sitecore Cortex Operations Experience Data Storage Sitecore Content Hub • Collaboration • Asset Curation and Collection • Asset Management • Resource & Project Management • Product Content management ExperienceData Data Repository Experience Repository Integration © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Plan Review your existing content and plan out the creation of new and complementary content © 2019 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Collaborate Author, review, annotate and approve on content in an agile way © 2019 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Manage Manage content and provide all stakeholders with a single version of the truth © 2019 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Curate Curate modular content with metadata to support sophisticated experiences © 2019 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Publish, personalize & measure Leverage content across channels and elevate the experience you provide to your customer. Measure effectiveness in context and facilitate facts based decisions on what content to create next. © 2019 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. © 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Questions? I am a proud community member! Please contact me on the following handles: @markvanaalst @markvanaalst sitecorechat.slack.com twitter © 2019 Sitecore User Group Conference Europe and its respective speakers. All rights reserved.
Thank you! @markvanaalst
