Mike Dunn is an Experience Consultant who joined Edo in 2013, after a couple of years working in the world of corporate IT and change management. UX is the perfect role for Mike as it allows him combine his analytical and creative skills with a love for all things digital. He’s worked with brands including *.
Outside of work Mike enjoys riding his bike, listening to podcasts, and trying to breathe life into his allotment. He's also an armchair sport fan and a sitting-on-the-sofa-reading-the-entire-internet enthusiast.
*Contact me for a recent list of clients
We know content that meets audience needs is key to user-centred design. But under pressure to get the work done it can get neglected, copied over wholesale during a migration, or written with business needs - not user needs - in mind. Wouldn’t it be better if you could help an organisation discuss the value of the content and, if need be, say no?
We’ve developed a simple tool to help you identify that sweet spot where content meets user needs and business objectives. It lets you take representative (or controversial!) content and score it against audience needs and organisational objectives. It then highlights if there is a mismatch between the two. This can be used to inform conversations about whether the content is doing its job - and if not, why not.
We work with lots of clients in the charity, not-for-profit and governmental sectors. Our goal is to go beyond user-centred design by helping instill a culture of user-centred thinking at the organisations we work with. Content is central to this but budgets are always tight, and the temptation is to save money by leaving difficult conversations about it for another day. This tool really helps us have those conversations!
|Story mapping and sketching - humanising the requirements process||Tech Exeter Conference 2016||October 2016|
|Story mapping and sketching - humanising the requirements process||DrupalCamp Bristol 2016||July 2016|
|Bristol Pound: user research on a limited budget||MySociety meetup||July 2015|