People Persist

A presentation at GIF London in December 2018 in London, UK by Josh Silverman

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PEOPLE PERSIST mynameisjoshsilverman.com/gif @jhsilverman

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HELLO, I’M JOSH

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Where I’ve worked

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“People now make their own brands – not for a profit, or shareholder value – but for a mission or movement. This shifts power and control to the individual.” Debbie Millman, @debbiemillman Chair, Masters in Branding Program, School of Visual Arts Founder, Design Matters New York, NY

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SO MUCH HAS CHANGED in thirty years…

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Source @BriarMade

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working inside THE PEOPLE LAYER

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1 DESIGN IS NEVER DONE.

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2 FEEDBACK IS A GIFT.

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SOLICITING FEEDBACK 1 2 3 4 Frame the feedback with open questions Hone in on the current problem Listen without reacting or interrupting Understand it’s a moment in time, not forever PROVIDING FEEDBACK 1 2 3 4 Make it about the work, not the person Lead with questions, not opinions Be as specific & timely as possible No “shit sandwiches”

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3 ESTABLISH COMMON LANGUAGE.

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4 FACILITATION IS A ROLE.

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5 SOCIALIZE YOUR PROCESS.

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6 MAKE DECISIONS TRANSPARENTLY.

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7 REMEMBER, USERS ARE PEOPLE.

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Laurie Voss @seldo The older I get, the more every problem in tech seems to be a matter of getting humans to work together effectively, and not tech itself. 136 2,162 5,680 22 Aug 2017

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8 OPTIMISM RULES.

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9 SELL, DON’T TELL.

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• • • Tell them what you’re going to tell them. Tell them. Tell them what you told them.

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• • • Tell them what you’re going to tell them. Tell them. Tell them what you told them.

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• • • Sell them what you’re going to sell them. Sell them. Sell them what you sold them.

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YOU USER

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FEATURES BENEFITS YOU USER

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10 SEEK CROSS-TEAM RELATIONSHIPS.

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Source @MichaelPolivka

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11 NETWORK, NETWORK, NETWORK.

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PRESS PANELISTS

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12 SHARE HOW YOU WORK BEST.

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13 DIVERSITY IS REALITY.

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@anatinge

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“ Diversity and design share the purpose of creating for someone else. If you’re creating for only one user, you’re not affecting as much change as you could.” Candi Castleberry Singleton, @candi VP of Intersectionality, Culture, and Diversity, Twitter San Francisco, CA

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14 RESOURCES FOR HUMANS.

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“ The limiting factor to performance isn’t how hard an individual can work, or how smart they are, but how well a whole team works together.” Braden Kowitz, @kowitz Co-founder, Range Labs San Francisco, CA

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15 CULTIVATE A GROWTH MINDSET.

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Source: Carol Dweck

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Source @anatinge

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“ All life is an experiment. The more experiments you make, the better.” Ralph Waldo Emerson, 1844

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people are you ready? LET’S BE MORE HUMAN

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Bo Ren @bosefina In Silicon Valley I used to think being too “human” was a weakness. Too empathetic, too emotional, too vulnerable, too feminine. Now I wear “human” was a badge of honor. The future lies in humanists building a human layer on top of technology. 44 766 2,625 9 Nov 2017

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Once you take care of people, then you can take care of product. #PeoplePersist

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THANK YOU mynameisjoshsilverman.com/gif @jhsilverman