Artificial Intelligence – Looking Beyond the Hype Cycle

@nickvanderlinde Artificial 
 intelligence Looking Beyond the Hype Cycle

@nickvanderlinde Emerce Dare Nick van der Linde Creative lead

@nickvanderlinde Emerce Dare

@nickvanderlinde Emerce Dare “Artificial intelligence” ”Machine learning” ”Cognitive computing” ”Neural systems”

@nickvanderlinde Emerce Dare (Also: OMG will robots take over my job? ! ) How can we use AI to 
 design and build better 
 digital products?

@nickvanderlinde Emerce Dare Bots vs. Designers? (Is this even the right question?)

@nickvanderlinde Emerce Dare What is this thing?

@nickvanderlinde Emerce Dare Machines that mimic cognitive functions that humans associate with other human minds, such as “learning” and “problem solving”. Artificial Intelligence:

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@nickvanderlinde Emerce Dare Takes knowledge from one domain, transfers 
 to other domain General AI Narrow AI Dedicated to assist with or take over specific tasks Machines that are an order of magnitude smarter than humans Super AI 3 stages of AI Credit: Chris Noessel

@nickvanderlinde Emerce Dare In the next 10 years, 
 the shift will be towards a world that is AI-first” Sundar Pinchai, CEO, Google “

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@nickvanderlinde Emerce Dare Why AI is exciting

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@nickvanderlinde Emerce Dare Credit: Brad Frost

@nickvanderlinde Emerce Dare We believe the future is 
 about less interactivity, 
 not more.

@nickvanderlinde Emerce Dare Smart 
 Reply

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@nickvanderlinde Emerce Dare Design system

INSIGHT @nickvanderlinde Emerce Dare Context-awareness allows us to design much smarter, more relevant user experiences.

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INSIGHT @nickvanderlinde Emerce Dare Artificial intelligence allows us to fundamentally reimagine today’s 
 screen-based interactions.

@nickvanderlinde Emerce Dare We are not limited by technology. We are limited by our imagination.

@nickvanderlinde Emerce Dare Desktop interfaces Natural language interfaces Mobile interfaces

@nickvanderlinde Emerce Dare Natural language interfaces will radically change how we interact with technology.

@nickvanderlinde Emerce Dare How will this change our work?

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@nickvanderlinde Emerce Dare 47% of jobs are at high risk of computerisation over the next 20 years” Michael Osborne, Carl Frey, Oxford University, 2013 “

@nickvanderlinde Emerce Dare Wait, I’m a creative!

@nickvanderlinde Emerce Dare Title Text https://thegrid.io

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@nickvanderlinde Emerce Dare How do we 
 stay relevant?

@nickvanderlinde Emerce Dare A few ideas on the role 
 of design in a world 
 of algorithms…

@nickvanderlinde Emerce Dare Seeing the 
 bigger picture 5 1

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@nickvanderlinde Emerce Dare So… what did the designer 
 on this project do?

@nickvanderlinde Emerce Dare Title Text Relevant songs go here (?) Credit: Giles Colborne

INSIGHT @nickvanderlinde Emerce Dare Design helps to connect the dots, bridging the gap between people and new technology.

@nickvanderlinde Emerce Dare Design the 
 algorithms 5 2

@nickvanderlinde Emerce Dare Artificial intelligence 
 is about content and design as much as it is about engineering.

@nickvanderlinde Emerce Dare Things to consider: • Data quality • Data relevance • Ethics Things to consider: • Format • Tone of voice • User experience Algorithm Input Output CALENDAR Things to consider: • Potential bias • Quality

INSIGHT @nickvanderlinde Emerce Dare AI requires intense collaboration between content specialists, designers and technologists.

@nickvanderlinde Emerce Dare Build in 
 affordances 5 3

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INSIGHT @nickvanderlinde Emerce Dare As stuff increasingly happens “under the hood”, building in affordance will go a long way toward preventing disaster.

@nickvanderlinde Emerce Dare Keep playing around 5 Keep playing around 4

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@nickvanderlinde Emerce Dare LABS

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INSIGHT @nickvanderlinde Emerce Dare Take the time to fool around, and try new things outside of your “regular” projects

@nickvanderlinde Emerce Dare 1. See the bigger picture

Design the algorithm 3. Build in affordance

Keep fooling around Key take-aways

@nickvanderlinde Emerce Dare Going forward

@nickvanderlinde Emerce Dare Bots vs. Designers M This is the wrong way to look at it

@nickvanderlinde Emerce Dare ✓ Abstraction ✓ Breaking rules ✓ Judgment ✓ Nuance ✓ Storytelling ✓ Computation ✓ Memory ✓ Perseverance ✓ Precision ✓ Speed + Together, we make a great team

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@nickvanderlinde Emerce Dare How will you make 
 robots work for you? @nickvanderlinde Emerce Dare

@nickvanderlinde Emerce Dare Thank you! 1 @nickvanderlinde nvanderlinde@mirabeau.nl