WAYS IN WHICH SEO IMPACTS THE DIFFERENT ASPECTS OF DIGITAL MARKETING CAMPAIGNS E-Commerce Sales The most common and competitive application of SEO is seen in E-commerce. It helps to drive relevant organic traffic to boost sales. SEO drives search traffic to your website, significantly increasing your conversion rates. Further, internal optimization helps you achieve high rankings, for competitive highvalue keywords, to attract conversion-focused traffic.
Mindshare/ Branding SEO can also be leveraged for branding purposes. Bloggers, social media websites, content creators, news outlets web publishing archetypes, and others use SEO to improve their ranking to bolster their brand recognition and identity. The process is similar to traditional advertising, and uses the power of repetitive advertisement, for entering the buyer’s consideration set. SEO ensures that your website consistently appears at the top of search rankings to positively impact traffic, consideration, and perceived authority.
Lead Acquisition Although less direct, lead acquisition using the web has significant potential for building customers and revenue. SEO can be particularly helpful for search queries that have commercial intents, including services such as legal consulting, contract construction, commercial loan requests, alternative energy providers, or others. Local search optimization services can be extremely beneficial for the same.
Reputation Management SEO can also be used to populate the search results with positive links and mentions. This can be done through content creation and promotion via link building. Reputation management is among the most challenging of SEO tasks, as it requires the optimization of many results for a query, and still is demanded by numerous practitioners.
