Composable DXP with MACH Architecture

Composable Architecture with MACH Pieter Brinkman @pieterbrink123 Sr. Dir. Technical Marketing April 2022

Why another architecture? To support the Composable DXP technologies © 2022 Sitecore Corporation A/S.

M Microservices Individual pieces of business functionality A API-First All functionality is exposed through an API. C H © 2022 Sitecore Corporation A/S. Cloud Native Software-as-a-Service Headless Decoupled front-end user experience

MACH Architecture Benefits Choices Development Speed No more upgrades MACH architecture allows you to take advantage of the best technology available. MACH technologies support your composable needs. MACH architected applications are Cloud Native Software as a Service. © 2022 Sitecore Corporation A/S.

Why are we here? © 2022 Sitecore Corporation A/S.

Companies need focus © 2022 Sitecore Corporation A/S.

Remove distraction © 2022 Sitecore Corporation A/S.

Use the right tool for the right job © 2022 Sitecore Corporation A/S.

How does this translate to DXP today DXP solution Content Management Email marketing Marketing automation Disaster Recovery Monitoring Technical Support Hosting Installation Compliance Software Hardware © 2022 Sitecore Corporation A/S. Digital Asset management Analytics

How does this translate to DXP today DXP solution Content Management Email marketing Marketing automation Disaster Recovery Monitoring Technical Support Hosting Installation Compliance Software Hardware © 2022 Sitecore Corporation A/S. Digital Asset management Analytics

How does this translate to DXP today DXP solution Content Management Email marketing Marketing automation Disaster Recovery Monitoring Technical Support Hosting Installation Compliance Software Hardware © 2022 Sitecore Corporation A/S. Digital Asset management Analytics

Why Composable DXP? © 2022 Sitecore Corporation A/S.

Sitecore’s composable strategy 1. Best of Breed 2. Better together 3. MACH Architecture © 2022 Sitecore Corporation A/S.

There is a gap Close the gap Experience matters, we all get that. Sitecore’s software enables marketers, business leaders, technologists & developers to come together to build better experiences. Meanwhile 80% of companies believe they deliver “super experiences”. Only 8% of customers agree. Meet the moment. Build better with Sitecore.

What does it really mean to deliver amazing experiences? Speed, relevance and simplicity for consumers. Agility, scale and collaboration for brands. Speed - Lightning-fast load speeds at every touchpoint. Agility - Rapid iteration and optimization based on real-time data and insights. Relevance - Personalized engagement in every interaction. Scale - Unlimited channels and touchpoints globally. Simplicity - Intuitive UI and simple design across every channel. Collaboration - Synergy between marketers, developers and external partners. © 2022 Sitecore Corporation A/S.

We are a friendly neighbour in the martech ecosystem Composability for us means • Modular software that solves for specific jobs to be done. • Being a friendly neighbour in the ecosystem. I.e. integrable. • No compromise - solutions that work for business users & for developers. Example 2021 “Stackies” - courtesy of Chiefmartech.com Every business has a unique martech stack and integration needs.

Delivering amazing experiences is a team sport Business Business Leaders The P&L owners for sales and/or digital commerce © 2022 Sitecore Corporation A/S. Technology Marketers The leaders/practitioners that own the experience & the marketing $ Digital Leaders The technologists that own/influence MarTech architecture Sitecore is designed to enable the whole team! Developers The rockstars that build and integrate experiences with Sitecore and other tech

Reference (logical) architecture Audience @pieterbrink123 Prospects, Customers, Partners and Employees Websites, Applications and Portals Customer Experience Website Native Apps JS App IOT Advertising Secure Portal Landing Pages Walled Gardens Engagement channels Paid Media Email Push Social Support channels Agent Bot DMPs & DSPs Content APIs (Global Delivery Network) Experience Orchestration Commerce Customer Data Enterprise Business applications Content Management Customer Database CDP Business application Digital Asset Mgt Data Science CRM Product Catalogue Business application assets Personalization and Testing Business Intelligence Enterprise Data Platform Business application Business application Customer Journey Orchestration Reviews & Surveys Analytics Integration API Business application Business application Business application

Reference (logical) architecture Audience @pieterbrink123 Prospects, Customers, Partners and Employees Websites, Applications and Portals JS App IOT Secure Technology freedom Portal Website Native Apps Landing Pages Composable DXP Vendor freedom Experience Orchestration Commerce Customer Data Enterprise Business applications Walled Gardens Engagement channels Paid Media Email Push Social Support channels Agent Bot DMPs & DSPs Content Management Customer Database Digital Asset Mgt Data Science CRM Business application Personalization and Testing CDP Product Catalogue Business application Content APIs (Global Delivery Network) assets Customer Experience Advertising Business Intelligence Enterprise Data Platform Business application Business application Customer Journey Orchestration Reviews & Surveys Analytics Integration API Business application Business application Business application

Brands who adopt a composable DXP approach deliver new features 80% faster than before. https://www.gartner.com/en/documents/3994550/adopt-a-composable-dxp-strategy-to-future-proof-your-tec © 2020 Sitecore Corporation A/S..

Thank you FOR DISCUSSION PURPOSES ONLY. © 2022 Sitecore Corporation A/S. All Rights Reserved. Sitecore, the Sitecore logo and Own The Experience are trademarks of Sitecore Corporation A/S and its affiliates. Other names and brands may be claimed as the trademarks of others.