When youʼre faced with improving a form, there are two approaches you can take. 1. You can go through the form, group and lay out the inputs better, add in a bit of progressive disclosure, rewrite the labels, introduce some helpful microcopy, improve the interactions. All good stuff, second nature to a good product or UX designer. 2. Your other approach is to redesign the form. Properly. From the ground up. This is where your inner service designer starts to surface. What you need to do is understand exactly what information is really required and how that is acted upon. And you do that with the Question Protocol.