Don’t Give Them What They Want, Give Them What They Need

A presentation at SmashingConf Oxford 2015 in in Oxford, UK by Richard Rutter

In the Summer of 2013, the Royal Borough of Kensington & Chelsea decided to 'refresh' their website with a view to updating their templates and implementing a responsive web design. One year later, what the Council actually ended up with was a fundamentally changed website, redesigned from the inside outwards, putting the needs of residents first.

Richard Rutter will tell the story of how the redesign was achieved, how the internal battles were won, and the practical and pragmatic routes taken to ensure to success. It was a bumpy ride, so hold on tight!