I’m not a YouTuber; come and learn how you can not be one too

#devrel I’m not a YouTuber Come and learn how you can not be one too Robin Moffatt, 27 May 2020 @rmoff

#devrel @rmoff $ whoami • Robin Moffatt (@rmoff) • Senior Developer Advocate at Confluent (Apache Kafka, not Wikis) • I blog! 👉 https://rmoff.net • I speak! 👉 http://talks.rmoff.net • Not a YouTuber…

#devrel …or am I? @rmoff

#devrel Why 🤔 • I like explaining stuff • I like doing live coding • There’re only so many blogs I can write @rmoff

#devrel Why 😳 @rmoff

#devrel Why 😣 @rmoff

#devrel Why 😢 @rmoff

#devrel That’s why 😃 @rmoff

#devrel @rmoff Content is King • Teaching is a great way to improve one’s own understanding of something • Pick… • …a topic that you want to understand better • …a topic that people always ask about • …something, and start recording!

#devrel How • Do it quick, or do it right? • Optimise for one to start with @rmoff

#devrel Do it right @rmoff

#devrel @rmoff Do it quick • Camera - Logitech BRIO • Good light source - Yorkshire • • Mic - Blue Snowball • Video editor - Screenflow See also Tim Berglund: Make the Most of Your Home Office Video Setup (in Three Phases)

#devrel YouTube pro tips @rmoff

#devrel @rmoff YouTube pro tips Publish a time index • Free-form text that you put on the video description • It’s crappy but people can click on the time and go to the point in the vid, plus YouTube can use it to overlay on the video itself what the section is about

#devrel @rmoff YouTube pro tips Cover images • These are used throughout YouTube and need to be 💯 clear and enticing for people to click on • Otherwise you end up with a random grab from your vid • Quick to do - take a nice scenery photo (or use unsplash), set opacity, overlay some text - done

#devrel YouTube pro tips Make it search-friendly @rmoff

#devrel @rmoff YouTube pro tips • Use end-screen to add subscribe links, other video recommendations • Set up the channel on a Brand account, so that it’s not tied to a particular Google account • Curate your own playlists of related content, add those to the channel page too make it feel like a useful place to be • eg. your own talks uploaded by confs • eg. talks / content from other people that would be interesting to viewers • Analytics are useful to see where you get traffic from • Not always where you might think

#devrel @rmoff Thank You 🙏 • Olle Pridiuksson - some great advice when I published my first video, and for inviting me to speak today • Confluent Developer Advocacy team

#devrel #EOF Don’t forget to subscribe to my YouTube channel! ;-) No, seriously: rmoff.dev/youtube @rmoff