Sitecore and SaaS our shared journey

Sitecore and SaaS our shared journey Pieter Brinkman - @pieterbrink123 Rob Earlam - @RobEarlam May 2021 #SUGCON © 2021 Sitecore User Group Conference Europe and its respective speakers. All rights reserved.

Today’s speaker Rob Earlam Pieter Brinkman Senior Technical Evangelist • • • Based in Melbourne, Australia 14+ years of Sitecore experience 5+ years working at Sitecore rob.earlam@sitecore.com @robearlam www.robearlam.com Senior Director Technical Marketing • • • Based in Rotterdam, The Netherlands 13+ years of Sitecore experience 10+ years working at Sitecore pieter.brinkman@sitecore.com @pieterbrink123 www.pieterbrinkman.com • © 2021 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. Please insert a background image that suits your presentation, or leave it empty.

The Traditional Platform DXP Traditional Platform DXP Single Vendor fully integrated unified platform Hosting Personalization Forms Search Source Control Analytics Presentation UI Components Editing UI’s Database • © 2021 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. Please insert a background image that suits your presentation, or leave it empty.

The Composable DXP Composable DXP Architecture Best of Breed solution Content Sources Content Mesh CI / CD / Hosting Headless CMS Headless Commerce Deploy /> Internal APIs Other systems CDP Forms Analytics Automation Authentication Etc. Cloud solutions © 2021 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. • Please insert a background image that suits your presentation, or leave it empty.

Why choose the Composable DXP? Perfect balance between: Ease of use for the business Faster time to value Best of breed approach Customer-centric Technology flexibility Flexibility to integrate with existing marketing stack Specifically tailored end solution Technology freedom • © 2021 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. Please insert a background image that suits your presentation, or leave it empty.

The evolution of DXP Content For organizations who host themselves or with partners. For organizations who don’t want to host anything. Commerce Your cloud Platform DXP For organizations who want to host with Sitecore. Experience Experience Manager (XM) Experience Platform (XP) Experience Commerce (XC) Hybrid CMS Customer Data Platform Personalized Shopping Digital Asset Management Omnichannel Personalization Storefront and marketplaces Content Operations Marketing Automation Order Management Our cloud As a service Composable SAAS DXP • © 2021 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. Please insert a background image that suits your presentation, or leave it empty.

Product Areas The Composable DXP in the Sitecore landscape Experience Commerce Composable DXP Platform DXP Content Digital Asset Management Content Operations Hybrid CMS Customer Data Omnichannel Marketing Platform Personalization Automation Personalized Shopping Storefront • © 2021 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. Order Management Please insert a background image that suits your presentation, or leave it empty.

What does this mean for new customers? We will offer true optionality to cover all customers scenarios….. THE CUSTOMER WANTS… An integrated or headless web experience built on the concepts of pages, layout & item-based modeling, including the ability to leverage prebuilt web controls with tightly coupled personalization using rules. Implemented using standard WCMS features, including WYSIWYG layout and content editing. HOW SITECORE CAN HELP Sitecore Platform DXP A comprehensive digital marketing tool, providing, a holistic view of customer data, and machine learning-generated insights to personalize experiences in real time. Sitecore Composable DXP A solution to deliver headless experiences to any channel, combining a best of breed marketing stack to deliver a tailored customer centric solution. Freedom from vendor specific SDKs and ability to develop each channel in language & framework of choice. Our Composable DXP forms the backbone to your digital content, experience and commerce. Allowing you deliver headless experiences to any channel combining your best of breed marketing stack. It is tailored to integrate tightly with your existing processes and infrastructures through its API first approach. • © 2021 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. Please insert a background image that suits your presentation, or leave it empty.

An example Composable DXP Journey

Channels Our shared journey to SaaS Website Build with Sitecore headless SDK Content Delivery Layout and content Sitecore Experience Edge for XM Expose content from within your Sitecore WCMS solution on a global scale • Sitecore WCMS Sitecore XM Managed Cloud Content Management Layout and content • • • • Page creation WYSIWYG editing of layout and content Content modeling Content creation Workflow Media management Best of breed WCMS Corporate website WCMS solution with personalization, tracking and testing including WYSIWYG

Channels Our shared journey to SaaS Website Personalization Build with Sitecore headless SDK Best of breed CDP Content Delivery Layout and content Sitecore Experience Edge for XM Expose content from within your Sitecore WCMS solution on a global scale • Sitecore WCMS Sitecore XM Managed Cloud Content Management Layout and content • • • • Page creation WYSIWYG editing of layout and content Content modeling Content creation Workflow Media management Best of breed WCMS Corporate website WCMS solution with personalization and analytics, including WYSIWYG features. Improved media management Purchase Sitecore DAM and uses assets in on website

Channels Our shared journey to SaaS Website Personalization Build with Sitecore headless SDK Best of breed CDP Layout and content Content Delivery Sitecore Experience Edge for XM Expose content from within your Sitecore WCMS solution on a global scale • Media management • Sitecore DAM Sitecore WCMS Sitecore XM Best of breed Digital Asset Management Managed Cloud Content Management Layout and content • • • Page creation WYSIWYG editing of layout and content Content modeling Content creation Workflow Best of breed WCMS Media Corporate website WCMS solution with personalization and analytics, including WYSIWYG features. Improved media management Purchase Sitecore DAM and uses assets in on website Content-Strategy For planning, collaborating and creation of omni-channel content across departments.

Channels Our shared journey to SaaS Website Personalization Build with Sitecore headless SDK Best of breed CDP Layout and content Content Delivery Sitecore Experience Edge for XM Expose content from within your Sitecore WCMS solution on a global scale • • • • Content modeling Content creation Workflow Media management • Sitecore DAM Sitecore WCMS Sitecore CMP Sitecore XM Managed Cloud Content Management Layout and content Page creation WYSIWYG editing of layout and content Best of breed content lifecycle products Best of breed WCMS Content & Media Corporate website WCMS solution with personalization and analytics, including WYSIWYG features. Improved media management Purchase Sitecore DAM and uses assets in on website Content-Strategy Additional Channels For planning, collaborating and creation of omni-channel content across departments. End-to-end omni channel DXP delivery

Channels Our shared journey to SaaS Virtual Assistant Website Personalization Native Mobile Build with Sitecore headless SDK Best of breed CDP Content Delivery Content and assets Layout and content Sitecore Experience Edge for Content Hub Sitecore Experience Edge for XM Delivery for end-to-end solution for execution on content strategy Expose content from within your Sitecore WCMS solution on a global scale • • • • Content modeling Content creation Workflow Media management Layout and content • Sitecore DAM Sitecore WCMS Sitecore CMP Sitecore XM Managed Cloud Content Management Content and assets Best of breed content lifecycle products Page creation WYSIWYG editing of layout and content Best of breed WCMS Content & Media Corporate website WCMS solution with personalization and analytics, including WYSIWYG features. Improved media management Purchase Sitecore DAM and uses assets in on website Content-Strategy Additional Channels Commerce For planning, collaborating and creation of omni-channel content across departments. End-to-end omni channel DXP delivery Adding commerce features in site and app

Channels Our shared journey to SaaS Virtual Assistant Website Personalization Native Mobile Build with Sitecore headless SDK Best of breed CDP Content Delivery Content and assets Layout and content Best of breed Commerce Sitecore Experience Edge for Content Hub Sitecore Experience Edge for XM Expose content from within your Sitecore WCMS solution on a global scale Delivery for end-to-end solution for execution on content strategy • • • • Content modeling Content creation Workflow Media management Layout and content • Sitecore DAM Sitecore WCMS Sitecore CMP HeadStart admin interfaces Sitecore XM Managed Cloud Content Management Content and assets Best of breed content lifecycle products Page creation WYSIWYG editing of layout and content Best of breed WCMS Content & Media Corporate website WCMS solution with personalization and analytics, including WYSIWYG features. Improved media management Purchase Sitecore DAM and uses assets in on website Content-Strategy Additional Channels Commerce For planning, collaborating and creation of omni-channel content across departments. End-to-end omni channel DXP delivery Adding commerce features in site and app

Channels Our shared journey to SaaS Virtual Assistant Website Personalization Native Mobile Build with Sitecore headless SDK Best of breed CDP Content Delivery Content and assets Layout and content Content modeling Content creation Workflow Media management Product Catalogue Management Product Information Layout and content • Sitecore PCM Sitecore WCMS Sitecore DAM Sitecore CMP HeadStart admin interfaces Sitecore XM Managed Cloud • • • • • Sitecore Experience Edge for XM Expose content from within your Sitecore WCMS solution on a global scale Delivery for end-to-end solution for execution on content strategy Content and assets Content Management Best of breed Commerce Sitecore Experience Edge for Content Hub Best of breed content lifecycle products Page creation WYSIWYG editing of layout and content Best of breed WCMS Content & Media Corporate website WCMS solution with personalization and analytics, including WYSIWYG features. Improved media management Purchase Sitecore DAM and uses assets in on website Content-Strategy Additional Channels Commerce For planning, collaborating and creation of omni-channel content across departments. End-to-end omni channel DXP delivery Adding commerce features in site and app

Lets see this in action!

The evolution of DXP Content For organizations who host themselves or with partners. For organizations who don’t want to host anything. Commerce Your cloud All-in-one DXP For organizations who want to host with Sitecore. Experience Experience Manager (XM) Experience Platform (XP) Experience Commerce (XC) Hybrid CMS Customer Data Platform Personalized Shopping Digital Asset Management Omnichannel Personalization Storefront and marketplaces Content Operations Marketing Automation Order Management Our cloud As a service Composable SAAS DXP • © 2021 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. Please insert a background image that suits your presentation, or leave it empty.

Looking ahead for the composable DXP… We Are Here Milestone 1: Milestone 2: Milestone 3: Headless DXP Headless DXP (Integrated) Full DXP When? Available now Phase 2 Phase 3 What? Best of breed, headless stack and comfortable assembling using APIs Market-leading, full stack headless DXP. Strength is composable / best-of-breed. Marketing-leading cloud DXP. Fully integrated solution with unified UI and API. • © 2021 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. Please insert a background image that suits your presentation, or leave it empty.

Questions? We are proud community members! Please contact us on the following handles: @pieterbrink123 © 2021 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. @RobEarlam