(Keynote) 23 Years Without A Proper Job

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23 YEARS WITHOUT A ‘PROPER JOB’ RACHEL WILLMER

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THIS TALK IS FOR YOU IF…

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YOU ARE WHAT YOU PRACTICE

So. What do you want to be?

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WHO AM I TO TA L K ?

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RACHEL WILLMER Freelance
DevOps
& Full Stack Engineer Co-Host of Edinburgh’s Turing Festival Keynote speaker:
DjangoCon Europe, EuroPython, PyConWeb Founder of Luzme

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WHAT COULD YOU DO? Back To You…

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PRODUCT? • Ebook, Course, Online Training, Wordpress Plugin • One-Off Revenue • No Support • Good for side-project or first project

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SERVICE? • SAAS • Recurring Revenue • Support Costs • Better when full-time

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PUBLISH • Blog • YouTube Vlog • Podcast

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HOW TO MONETISE • Sale of book • Affiliate Commission • Advertising • Sponsorship • Data Analytics

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SOME EXAMPLES

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YOU CAN’T MAKE MONEY BY WRITING A BOOK No? Tell that to Sacha Grief & Tom Coleman $300k (in 18 months) Self-published via Gumroad

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YOU CAN’T START A SERIOUS BUSINESS AS A SOLO FOUNDER • Peldi from Balsamic did. • Annual profits > $6m • ($2m two years ago)

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YOU CAN’T DO THIS UNLESS YOU LIVE IN THE USA • Patio11 did it from Japan • (by the way, he’s amazing…) • (and now working at Stripe)

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I CAN’T DO IT BECAUSE… • Yes. You can. • Let me introduce you to Jon Morrow.

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JON MORROW • has Spinal Muscular Atrophy

• cannot move from the neck down • runs smartblogger.com , writes amazingly good copy, makes a ton of money, and has a lot of fun!

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YES YOU CAN • OK to START SMALL • You Don’t LEARN Until You Start To Fail • Don’t be Afraid to THINK BIG • Choose B2B and Charge More • Choose The Customers You Want • Charge More (Yes Really!) • and above all… • START A MAILING LIST