DESIGN + DEVELOPMENT r
#RELATIONSHIPGOALS Speakers: Stephanie Sell & Ben Hong
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STEPHANIE SELL Senior UX Designer at CapitalOne @stellar_UX
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BEN HONG Lead Frontend Developer at Politico @bencodezen
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SLIDES WILL BE AVAILABLE ONLINE So no need to rush to copy down things
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GETTING TO KNOW YOU
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GETTING TO KNOW YOU !
🦄
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DESIGNERS & DEVELOPERS
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DESIGNERS
DEVELOPERS
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WE SHOULD BE ON THE SAME TEAM.
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WHAT ARE SOME COMPLAINTS YOU’VE HEARD OR ENCOUNTERED?
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COMMON THEMES
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1 / HANDOFF
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Developers mess up the designs.
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Developers mess up the designs.
Designers forget things & leave us to fill the gaps.
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2 / BLAME GAME
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Developers are the gatekeepers and often say no.
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Developers are the gatekeepers and often say no.
Designers have no regard for how hard something is to build.
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3 / VALUE
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Developers are seen as “more valuable” than design.
Designers get all the spotlight and glory and we are forgotten.
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THE SOLUTION IS SIMPLE RIGHT?
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DESIGNERS SHOULD LEARN TO CODE
DEVELOPERS SHOULD LEARN TO DESIGN
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UNDERSTANDING THE OTHER SIDE.
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DESIGNERS Goals ➤
Create beautiful designs
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Create the optimal experience for users
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DESIGNERS Obstacles ➤
Multiple stakeholders to make happy
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No guarantee of project viability / investment
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Everyone thinks that they can do your job
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Creative process is not linear
SOLUTION: MORE TOOLS (Even though tools are great!)
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1 / PROXIMITY
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PROXIMITY How to achieve this ➤
Get leadership to have the two teams sit within arm’s reach of one another
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Increase amount of “water cooler” time
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Schedule a routine meeting with one another
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2 / COMMUNICATION
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COMMUNICATION How to achieve this ➤
Start the conversation as early as possible
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Don’t just say “no” to a request. Explain.
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Treat one another as a partner in crime
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Never assume
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3 / EMPATHY
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EMPATHY How to achieve this ➤
Leave your ego at the door
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Respect the expertise that each team brings to the table
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Always remember that we are making the best with what we have
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IN SUMMARY
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PROXIMITY COMMUNICATION EMPATHY
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PCE
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AND NOW WE CAN BE BEST FRIENDS RIGHT?
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PROBABLY NOT
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THANKS!
@bencodezen
We’ll be around for questions!
@stellar_UX