Double diamond - don't fall for 'solution seduction'!
The ‘Double-Diamond’ of design, showing diverging and converging phases. Under-resourced with tight deadlines, temptation to start with the solution, in the second diamond, reaching for familiar tools (and I’m looking at you, SurveyMonkey!)
This gem of advice from Leisa Reichelt (ex GOV.UK, ex DTA, now Atlassian): “Fall in love with the problem, research, analyse, then design the whole, including reflection/closing the loop.”
Even if we get this right, we are still facing many challenges and here are three big ones.