XR meets two persistent
human desires: to know,
and to be tricked.
Slide 19
The desire to know
Slide 20
Knowledge is power.
Scientia potestas est.
Slide 21
Spoken language
developed so that we
could pass on
knowledge; and written
language so that we
could record it.
Slide 22
Slide 23
What would augment reality?
Slide 24
If I could see anything, what should I see?
Look at the world and tell me about it
Who is this person?
Is this cheaper on Amazon?
Where did I leave that?
Slide 25
The desire to be tricked
Slide 26
Slide 27
Slide 28
Slide 29
Perspectival representation
aimed to give viewers the
illusion that they had been
transported into geometrically
coherent and psychologically
convincing other worlds.”
— Margaret Wertheim
“
Slide 30
Slide 31
Slide 32
Slide 33
If I could see anything, what should I see?
Look at the world and tell me about it
Who is this person?
Is this cheaper on Amazon?
Where did I leave that?
Add something to the world
Make every wall a screen
Put Minecraft on the table
Show me the recipe
Slide 34
Because we have the foundation
Slide 35
Slide 36
Mixed reality is
a
display
problem,
a
sensor
problem and
a
decision
problem.”
— Benedict Evans
“
Slide 37
The sensor
Slide 38
Top three most-photographed subjects
Source:
Creative Strategies, Inc Smartphone
Photography Survey. n=965.
Audience: Mainstream.
Slide 39
We’re going from
computers with cameras,
that take photos, to
computers with eyes,
that can see.”
— Benedict Evans
“
Slide 40
Slide 41
Information I’d never
have had unless I’d asked
whoever I was with to
describe it to me. Having
the ability to do that
independently is really
quite remarkable.”
— Léonie Watson
“
Slide 42
Computer vision has
become commoditised in
a very short time.
Slide 43
Simultaneous Location And Mapping (SLAM)
Slide 44
The display
Slide 45
Video see-through (VST)
Optical see-through (OST)
Slide 46
Phone-based AR is a
social impediment and
can be uncomfortable for
more than short bursts.
Slide 47
Having your hands free to
manipulate, hold, touch or
help while you’re taking a
snap… greatly increases
the sense of ‘place’ that
you get out of it.”
— Matthew Panzarino
“
Slide 48
Digital things in physical spaces, and remixing digital input
Slide 49
Digital things sharing space with physical things
Slide 50
The decision-maker
Slide 51
Slide 52
In MR, what you
don’t
see
could be as important as
what you see.
Slide 53
Slide 54
Google’s Knowledge Graph
aims to give you an answer,
not a page of links.
Slide 55
“
…
An
intent
represents a
mapping between what a
user says and what action
should be taken by your
software.”
Slide 56
What’s missing
Slide 57
Diverse voices
Slide 58
A platform that’s closely
integrated with the real
world should reflect real
world values—not just
those of Silicon Valley.
Slide 59
In the Renaissance, new concepts
of scientific thinking, such as
perspective and space, were
brought into the public sphere by
artists and philosophers.
Slide 60
A shared space
Slide 61
AR has the ability to
re-enable scarcity. Many
AR experiences will be
tied to the location in
which you experience it.”
— Matt Miesniks
“
Slide 62
“
…
The future of Nike and of
sneaker culture is to be able
to seamlessly blend
real-world charm with
digital world convenience.”
Slide 63
The biggest thing that’s
been missing for the
entire last decade was our
physical embodied space.”
— Anjney Midha
“
Slide 64
SLAM
Slide 65
The AR Cloud is a shared
[digital] memory of the
physical world. It’s the
single most important
software infrastructure in
computing.”
— Ori Inbar
“
Slide 66
Google Maps for gaming + virtual positioning system (VPS)
Slide 67
How do we stop massive
platforms dominating the
AR Cloud in the same way
they dominate the Web?
Slide 68
The role of the Web
Slide 69
The Web has transformed
the world, but stands
aloof from it.”
— Mark Pesce
“
Slide 70
53.796852, -1.543991
63.0
false
//alldayhey.com/
Mixed Reality Service (MRS)
adds a missing metadata
layer to the real world,
adding links in space.
Slide 71
Hololens App Model
Slide 72
Slide 73
Slide 74
WebXR is aimed at letting
you create VR/AR
experiences that are
embedded in the web.
Slide 75
Slide 76
Article (Google prototype)
Slide 77
Facebook 3D post
Slide 78
We have an opportunity to
more fundamentally
reconsider what we want
the Web to be.
Slide 79
We expect Stories are on
track to overtake posts in
Feed as the most common
way that people share
across all social apps.”
— Mark Zuckerberg
“
Slide 80
The rise of Stories
Slide 81
Hopscotch (concept)—fluffy-shanks.glitch.me
Slide 82
Our current idea of what
qualifies as a site, and the
value (or lack thereof) that
this implies, may be
holding the web back.”
— Stephanie Rieger
“
Slide 83
A richer, more shareable Web
Slide 84
There’s a disconnect
between the Web we
have
—
which is largely
text
—
and the Web we
need, which is richly
visualised.
“
Slide 85
Our world is not text, and
the Web, as it becomes
more a part of this world,
must become more like
the world.”
— Mark Pesce
“
Slide 86
“
…
We use ‘X’ not as part of
an acronym but as an
algebraic variable to indicate
‘Your Reality Here’.”
Slide 87
Let’s make the Web
be the X in XR.
Slide 88
The End
Slide 89
How to experiment with XR on the Web now
WebXR
AR.js, three.ar.js