� PE RSONAL KNOWLEDGE BASE � OCTOBER 2024 � Note to Self: Decoding the “Art of Fusion” – A Beginner’s Guide to Hublot If you’ve spent any time in the watch community, you know that Hublot is the brand that divides people. The purists—the ones who only care about 18th-century movements and leather straps—often scoff at Hublot. But for those of us who love the intersection of luxury and industrial design, Hublot is an absolute masterpiece. I remember the first time I saw a Big Bang on a wrist. It didn’t look like a traditional watch; it looked like a piece of aerospace engineering. The use of rubber combined with polished titanium and gold was a shock to the system. That is what Hublot calls the “Art of Fusion.” They aren’t just making timekeepers; they are challenging the very definition of what a luxury watch should be. If you are a newcomer to the hobby and you find yourself drawn to the boldness of Hublot, you are in the right place. This is a guide to help you understand the different “languages” of the brand and how to start your own journey into the world of fusion.