Third-party scripts and services can help generate income, provide data to inform decisions, and supplement a website’s functionality, but at what cost? Users experience slow load times, device processor lag, and anxiety about privacy and trackers. The use of third-parties is rapidly increasing, and not by coincidence, the use of ad and content-blockers is doing the same.
What can we do as web builders to help create a more sustainable and balanced web? How can we effectively contribute to a cross-discipline discussion about third-parties? Trent will share tools, research, and techniques for leading efforts within your organization to have realistic-yet-effective discussions about third-party usage.